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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Frosmo

    Score7 out of 10
    N/AFrosmo includes tools for precise user segmentation with various rules and combinations that can cover any requirements (and customization options as well), MVT testing with a special control group method, full website personalization without any work from the IT deparment, conversion tracking, conversion optimization, as well as targeting and re-targeting via ad campaigns, that are created within the product, using the same user segments. Integration via JavaScript.N/A

    Google Optimize

    Score6.7 out of 10
    N/AGoogle offers the Optimize A/B testing tool for testing website content and versions.N/A
    Pricing
    FrosmoGoogle Optimize
    Editions & Modules
    No answers on this topic
    Google Optimize
    Free
    Offerings
    Pricing Offerings
    FrosmoGoogle Optimize
    Free Trial
    YesNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FrosmoGoogle Optimize
    Considered Both Products
    Frosmo Ltd
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    6 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    6 Answers
    Features
    FrosmoGoogle Optimize
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Frosmo and Google Optimize
    Feature
    Frosmo
    7.5
    1 Ratings
    9% below category average
    Google Optimize
    4.9
    8 Ratings
    50% below category average
    a/b experiment testing7.01 Ratings4.08 Ratings
    Split URL testing8.01 Ratings2.08 Ratings
    Multivariate testing7.01 Ratings4.08 Ratings
    Multi-page/funnel testing7.01 Ratings1.06 Ratings
    Cross-browser testing8.01 Ratings6.44 Ratings
    Mobile app testing7.01 Ratings2.72 Ratings
    Test significance7.01 Ratings1.07 Ratings
    Visual / WYSIWYG editor8.01 Ratings3.07 Ratings
    Advanced code editor8.01 Ratings2.07 Ratings
    Page surveys6.01 Ratings5.02 Ratings
    Visitor recordings7.01 Ratings10.01 Ratings
    Preview mode8.01 Ratings3.06 Ratings
    Test duration calculator8.01 Ratings9.03 Ratings
    Experiment scheduler7.01 Ratings7.05 Ratings
    Experiment workflow and approval8.01 Ratings8.93 Ratings
    Dynamic experiment activation9.01 Ratings6.92 Ratings
    Client-side tests8.01 Ratings7.04 Ratings
    Server-side tests7.01 Ratings2.62 Ratings
    Mutually exclusive tests8.01 Ratings8.02 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Frosmo and Google Optimize
    Feature
    Frosmo
    7.5
    1 Ratings
    13% below category average
    Google Optimize
    7.0
    8 Ratings
    20% below category average
    Standard visitor segmentation8.01 Ratings6.08 Ratings
    Behavioral visitor segmentation7.01 Ratings7.06 Ratings
    Traffic allocation control8.01 Ratings8.07 Ratings
    Website personalization7.01 Ratings7.07 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Frosmo and Google Optimize
    Feature
    Frosmo
    7.4
    1 Ratings
    13% below category average
    Google Optimize
    8.2
    8 Ratings
    2% below category average
    Heatmap tool7.01 Ratings2.01 Ratings
    Click analytics7.01 Ratings9.03 Ratings
    Scroll maps7.01 Ratings9.02 Ratings
    Form fill analysis8.01 Ratings8.01 Ratings
    Conversion tracking8.01 Ratings9.06 Ratings
    Goal tracking7.01 Ratings8.07 Ratings
    Test reporting7.01 Ratings7.06 Ratings
    Results segmentation8.01 Ratings10.04 Ratings
    CSV export7.01 Ratings9.93 Ratings
    Experiments results dashboard8.01 Ratings9.97 Ratings
    Best Alternatives
    FrosmoGoogle Optimize
    Small Businesses
    Google Optimize
    Score6.7 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Medium-sized Companies
    AB Tasty
    Score8.8 out of 10
    AB Tasty
    Score8.8 out of 10
    Enterprises
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FrosmoGoogle Optimize
    Likelihood to Recommend
    7.0
    (1 ratings)
    5.0
    (10 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.7
    (4 ratings)
    User Testimonials
    FrosmoGoogle Optimize
    Likelihood to Recommend
    Frosmo Ltd
    It was SO easy getting started. The fact that I was led through a step-by-step process when first joining was a GAME CHANGER. I have found it pretty easy to use for editing or creating email campaigns. It's good value for your buck!
    Incentivized
    Read full review
    Google
    It is a little too limited for a full stack experimentation programme. Many times we required development support or tech advise but we were simply unable to get this due to it being google. This was a big problem for us. However it is quite good if you were looking to get started in experimentation and didn’t have the budgets for a wider tool
    Incentivized
    Read full review
    Pros
    Frosmo Ltd
    • The RSS Email Campaign feature.
    • It is simple, intuitive, and easy to use.
    • The templates they have to create a campaign are great.
    • Dashboard is easy to understand.
    Incentivized
    Read full review
    Google
    • Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
    • Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
    • Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
    Incentivized
    Read full review
    Cons
    Frosmo Ltd
    • Importing contacts is still buggy.
    • Customers on the free plan have restricted access to customer service.
    Incentivized
    Read full review
    Google
    • Only works for browsers, not for the apps testing.
    • Missing possibility to test complicated features.
    • Audience division in groups is not always accurate.
    Incentivized
    Read full review
    Usability
    Frosmo Ltd
    No answers on this topic
    Google
    Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.
    Incentivized
    Read full review
    Support Rating
    Frosmo Ltd
    No answers on this topic
    Google
    Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.
    Incentivized
    Read full review
    Alternatives Considered
    Frosmo Ltd
    No answers on this topic
    Google
    Google Optimize being part of the Google stack makes it great in reporting and analysis. Wish Google would add more features like dynamic tests, multi funnel tests, conversion calculator based on the total number of traffic of the page being tested instead of using the websites total traffic. Should integrate form analysis, heatmap, and page analytics.
    Incentivized
    Read full review
    Return on Investment
    Frosmo Ltd
    • It helps me reach out to prospective clients every day
    Incentivized
    Read full review
    Google
    • We were able to increase our main KPI for conversions by almost 50% by testing button copy.
    • We were able to increase secondary KPIs for conversions by almost 30% by testing form design.
    Incentivized
    Read full review
    ScreenShots—