Freshsales vs. Velocify by ICE Mortgage Technology

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Freshsales
Score 8.7 out of 10
N/A
Freshsales is a sales force automation solution for sales teams. It provides features that help salespeople to attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales gives sales teams more time for selling by automating the sales process. It includes Freddy AI, salespeople can get insights into the best deals to go after and what actions to take and predict…
$11
per month per user
Velocify by ICE Mortgage Technology
Score 6.7 out of 10
N/A
Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.N/A
Pricing
FreshsalesVelocify by ICE Mortgage Technology
Editions & Modules
Growth
$11
per month per user
Pro
$47
per month per user
Enterprise
$71
per month per user
No answers on this topic
Offerings
Pricing Offerings
FreshsalesVelocify by ICE Mortgage Technology
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.
More Pricing Information
Community Pulse
FreshsalesVelocify by ICE Mortgage Technology
Features
FreshsalesVelocify by ICE Mortgage Technology
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Freshsales
10.0
Ratings
26% above category average
Velocify by ICE Mortgage Technology
-
Ratings
Customer data management / contact management10.00 Ratings00 Ratings
Workflow management10.00 Ratings00 Ratings
Territory management10.00 Ratings00 Ratings
Opportunity management10.00 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)10.00 Ratings00 Ratings
Quote & order management10.00 Ratings00 Ratings
Interaction tracking10.00 Ratings00 Ratings
Channel / partner relationship management10.00 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Freshsales
10.0
Ratings
28% above category average
Velocify by ICE Mortgage Technology
-
Ratings
Lead management10.00 Ratings00 Ratings
Email marketing10.00 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Freshsales
10.0
Ratings
27% above category average
Velocify by ICE Mortgage Technology
-
Ratings
Task management10.00 Ratings00 Ratings
Reporting10.00 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Freshsales
10.0
Ratings
28% above category average
Velocify by ICE Mortgage Technology
-
Ratings
Forecasting10.00 Ratings00 Ratings
Pipeline visualization10.00 Ratings00 Ratings
Customizable reports10.00 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Freshsales
7.0
Ratings
7% below category average
Velocify by ICE Mortgage Technology
-
Ratings
Custom fields6.00 Ratings00 Ratings
Custom objects5.00 Ratings00 Ratings
API for custom integration10.00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Freshsales
10.0
Ratings
18% above category average
Velocify by ICE Mortgage Technology
-
Ratings
Single sign-on capability10.00 Ratings00 Ratings
Role-based user permissions10.00 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Freshsales
9.0
Ratings
20% above category average
Velocify by ICE Mortgage Technology
-
Ratings
Mobile access9.00 Ratings00 Ratings
Best Alternatives
FreshsalesVelocify by ICE Mortgage Technology
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesflare
Salesflare
Score 6.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
Dialpad Sell
Dialpad Sell
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FreshsalesVelocify by ICE Mortgage Technology
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
5.1
(0 ratings)
Usability
10.0
(0 ratings)
10.0
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
7.0
(0 ratings)
10.0
(0 ratings)
In-Person Training
-
(0 ratings)
8.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
FreshsalesVelocify by ICE Mortgage Technology
Likelihood to Recommend
Generally speaking for small to mid sized team I really cannot recommend it enough. It has an excellent feature set, good amount of integrations, fairly customisable and backed by solid support. And the pricing is very competitive too. I feel like if your team is larger than that, you might want to look at other alternatives but for teams that size, its really perfect.
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Velocify is amazing if powered by the right management. Just like any piece of technology, garbage in - garbage out. I suggest making sure your management is well trained so they can ensure their users are effective. Velocify has some incredible talent working there. I suggest making great connections with those on your team and it will help greatly during the tenure of your working relationship.
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Pros
  • Leads: organization, capture, integration
  • Sales: organization, intelligent data about metrics, forecast
  • APIs are very simple and stable to use, Zapier and 3ªpart integrations provided
  • User experience, almost no training is needed to use the solution, more over, a great app for iOS and Android
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  • The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
  • The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
  • The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
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Cons
  • Persistent and pervasive down time
  • Lack of scalable integrations with data source (e.g., their Segment integration is barely functional and they won't improve it)
  • Slow and unhelpful customer service
  • Account management doesn't understand our business or what we're trying to accomplish
  • Email campaign feature is barely functional and only allows you to have 10 campaigns, even with the most expensive plan
  • Lead and contact records have gone missing and FreshSales is unable to recover data
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  • Velocify would be well served to create a more robust email drip campaign platform.
  • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
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Likelihood to Renew
No answers on this topic
I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work
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Usability
I would give Freshworks CRM's overall usability a 7 out of 10. Although the software has improved since we first obtained it, it still could use improvements to make functionality more intuitive and easier for the average user. It is not that challenging but there is definitely a learning curve
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Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.
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Reliability and Availability
No answers on this topic
The system is always up!!
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Performance
No answers on this topic
If the system is set up correctly it will be a game changer for your organization.
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Support Rating
When you initially log in to Freshworks, you get snippets to guide you on how to set up. You have a chat option on every page so you can reach out to the support agent and get your issues resolved in real time. The agents are fast, responsive, and experienced in handling even a person who introduced CRM to the world...
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While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.
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In-Person Training
No answers on this topic
The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.
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Online Training
No answers on this topic
Velocify offers online training via videos and written descriptions of implementation procedures.
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Implementation Rating
No answers on this topic
If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.
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Alternatives Considered
We are a smaller company and simply were not seeing the value in what we were paying Salesforce. We needed a robust opportunity and lead management system that was affordable and [Freshworks CRM (formerly Freshsales)] has provided us with that. We are now able to track leads, opportunities and funnels easily and quickly report on these to senior staff who rely on this information for their board meetings.
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Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two
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Scalability
No answers on this topic
The system is fully scaleable both vertically and horizontally across the enterprise.
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Return on Investment
  • Freshsales has definitely had a positive impact on our sales. It's difficult to nail down the ROI it has generated, but it's well worth the cost.
  • The savings is mostly in time spent on lead and client follow up, so we can handle more leads and projects with a smaller team.
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  • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
  • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
  • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
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ScreenShots

Freshsales Screenshots

Screenshot of Contact viewScreenshot of DashboardsScreenshot of WorkflowsScreenshot of Lead Sc