Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
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InfiniGrow
Score 8.7 out of 10
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InfiniGrow provides real-time visibility into data, to automatically uncover the business impact of marketing activity, and optimize budget allocation towards the best-performing channels. It centralizes data by connecting the user's CRM, marketing automation and all the other tools in a marketing stack. Designed to unify cost and performance data into one, centralized view, and provide real-time visibility into marketing plans, investments, performance and goals.
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Pricing
Foundry ABM
InfiniGrow
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Foundry ABM
InfiniGrow
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Foundry ABM
InfiniGrow
Features
Foundry ABM
InfiniGrow
Engagement
Comparison of Engagement features of Product A and Product B
Foundry ABM
7.5
Ratings
8% below category average
InfiniGrow
-
Ratings
Automated routing and prioritization
8.20 Ratings
00 Ratings
Customer interaction histories
7.30 Ratings
00 Ratings
Syndicated content
7.30 Ratings
00 Ratings
Personalization
7.30 Ratings
00 Ratings
Engagement data tracking
7.30 Ratings
00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Foundry ABM
7.2
Ratings
8% below category average
InfiniGrow
-
Ratings
Ad campaign creation
6.70 Ratings
00 Ratings
Display advertising
6.80 Ratings
00 Ratings
Contextual advertising
6.40 Ratings
00 Ratings
Social advertising
6.40 Ratings
00 Ratings
Ad reporting and analytics
7.30 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Foundry ABM
7.0
Ratings
15% below category average
InfiniGrow
-
Ratings
Standard visitor segmentation
8.20 Ratings
00 Ratings
Behavioral visitor segmentation
6.40 Ratings
00 Ratings
ABM sales intelligence
6.40 Ratings
00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Foundry ABM
7.3
Ratings
7% below category average
InfiniGrow
-
Ratings
3rd party intent signals
7.30 Ratings
00 Ratings
Downstream intent signals
7.30 Ratings
00 Ratings
Account identification
7.30 Ratings
00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Triblio is a relatively new platform for us, and it's our first ABM orchestration platform, so feedback is with those caveats. So far, the platform is well suited to targeting & serving ad messaging far more efficiently than we could ever do on our own. Triblio does NOT provide contact information like some "ABM/X" platforms do. Be aware of that. We understand and are OK with it - but some people confuse what an ABM platform should provide, and if you are expecting to have access to specific contact to enrich your targeting - that's not part of what Triblio does.
It is an excellent option to obtain real-time information on our data, and discover the commercial impact of each marketing action instantly to allocate money to the most effective channels.
The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
Campaigns with multiple steps, I do hear this is in the works.
It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
I initially felt the InfiniGrow membership rates were excessive, but I've come to believe that they are warranted because the possibilities and job opportunities available are fantastic.
We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.
We have a cheaper version of Triblio, so we don't have all the bells and whistles. But, this works great for us. It's easy to use and the platform only includes things that we use instead of a handful of features that just slow it down. It looks like a simple version of Google Ads
The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely
Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed
If there's one thing Triblio excels at it's their support. We have an account manager that meets with us regularly to discuss any questions or even potential strategies. If we have questions that dive deeper into the software we've had an engineer get on the line with us. They are quick to notify us if bugs occur, and when they're fixed. They are quick to respond to emails as well. We are very supported by their team.
We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.
Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.
As someone on the sales side, I don't know much about these tools' differences. However, I have had a very good experience with Triblio. It seems like it is more robust, and we can gain more information about our website visitors. I believe we picked them because of this reason.
InfiniGrow is one of the best solutions to centralize corporate data, integrate with our CRM and implement marketing automation to have a unified or consolidated view of our cost and performance statistics in real time.
The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.
The element of Sales Funnel in this tool is top-notch as it facilitates in keeping our sales team satisfied by augmenting prospects.
This product has proven to be an essential ingredient of success in my business, so if you want prosperity in your business, then this tool is worth trying.
Ideal for budgeting and forecasting by making forecasts to determine the best method for dividing marketing budgets and tracking plans against actuals to ensure goals are achieved.
Allows users to view job progress and compare it to results at any time using the single dashboard.
You can use GI to examine how much credit each department receives from each customer in the sales and marketing contribution.