Forvio vs. TrackMaven

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Forvio
Score 0.0 out of 10
N/A
Forvio is a Marketing Measurement SaaS that unifies Marketing Mix Modeling, GEO Lift testing, and Last Touch Attribution into one platform. By leveraging frameworks like Meta Robyn and Google Meridian, Forvio reveals hidden incrementality in marketing campaigns, helping the user to invest smarter and drive sustainable growth. With plans for solo marketing engineers or global enterprises, Forvio delivers data-driven insights to help optimize budgets, and maximize ROI.
$300
per month
TrackMaven
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major…N/A
Pricing
ForvioTrackMaven
Editions & Modules
Basic
€300
per month
Pro
€1800
per month
Enterprise
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
ForvioTrackMaven
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsUp to a 20% discount for annual pricing.
More Pricing Information
Community Pulse
ForvioTrackMaven
User Ratings
ForvioTrackMaven
Likelihood to Recommend
-
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
5.7
(0 ratings)
User Testimonials
ForvioTrackMaven
Likelihood to Recommend
No answers on this topic
If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it.
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Pros
No answers on this topic
  • Tagging and filtering features in the real time activity feed
  • Customizable email alerts when our content or the content of others go viral.
  • Visualizer provides a bar, line or area graph that can easily be exported as a CSV, JPG, PDF or SVG.
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Cons
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  • For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them.
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Likelihood to Renew
No answers on this topic
More than likely, yes. This is a company with people I trust that offer an exceptional product.
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Alternatives Considered
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I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface
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Return on Investment
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  • Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages
  • Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software
  • Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely
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ScreenShots

Forvio Screenshots

Screenshot of an overview of the Forvio marketing measurement platformScreenshot of the scenario plannerScreenshot of some integration optionsScreenshot of Model BuilderScreenshot of GEO Lift TestingScreenshot of some of the key marketing questions Forvio answers

TrackMaven Screenshots

Screenshot of With unified reporting across your social media, blog, email, ads, website analytics, automation, CRM, and more, TrackMaven makes it easy to prove the impact of your marketing activities. Understand how all of your top-of-funnel efforts contribute to bottom-of-funnel results such as website traffic, conversions, and sales.