Followerwonk vs. Tubular

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Followerwonk
Score 6.8 out of 10
N/A
Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.
$29
per month
Tubular
Score 8.8 out of 10
N/A
Tubular Labs, a social video intelligence company, offers a solution that provides a unified view of the content, interests, and behaviors of audiences across Instagram, YouTube, Facebook, and Twitch. They state that their social video database currently covers over 15+ billion videos and 45+ million creators. Tubular ultimately aims to help media companies, household name brands, and agencies grow their business by anticipating content trends and changing behaviors…N/A
Pricing
FollowerwonkTubular
Editions & Modules
Target
$29.00
per month
Multitask
$79.00
per month
No answers on this topic
Offerings
Pricing Offerings
FollowerwonkTubular
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FollowerwonkTubular
User Ratings
FollowerwonkTubular
Likelihood to Recommend
6.8
(0 ratings)
-
(0 ratings)
Likelihood to Renew
7.3
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
FollowerwonkTubular
Likelihood to Recommend
Followerwonk is well-suited for those who are active and at least semi-influential on Twitter. Conversely, it is also very helpful for those just starting out on Twitter as the compare users tab allows for deep comparison to competitors or to those users who you aspire to become more like me in terms of Twitter activity and influence. The many, many analyzation metrics make Followerwonk a very valuable tool for Twitter users looking to grow or just polish their presence, both businesses and individuals alike. I'd recommend Follwerwonk for those who seek to better analyze and refine their social media influence
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Pros
  • Followerwonk does a great job of providing a way to compare several Twitter users.
  • I also really like the way Followerwonk makes it so easy to analyze and compare Twitter followers.
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Cons
  • More Account viewing options on the track followers tab outside of yours and defined competitor's accounts
  • Improvements to the Bio Word Cloud of followers in the Followers tab
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Likelihood to Renew
We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
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Support Rating
I've never used their support. I've never needed to.
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Alternatives Considered
Honestly, I haven't used many other services that compete specifically with Followeronk. One of the reasons for this is that the service Followerwonk offers is typically lumped into other services as additional features or buy-in options. What I like about Followerwonk is that it is easy to use, fast, and I don't have to spend hours or any additional money to get the information I need to be successful.
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Return on Investment
  • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
  • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
  • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
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ScreenShots

Tubular Screenshots

Screenshot of the interface to compare views, engagement, and growth over time. Its search filters help find exactly what is needed and uncover trends faster with a proprietary AI that classifies videos into thousands of subcategories and 1M+ topics.Screenshot of where to see which creators, topics, hashtags, or categories are gaining momentum and which are losing steam. With flexible filters for video length, keywords, creator type, country, and more, Trending helps zero in on anything that matters to a particular brand. Custom video or creator lists can be used to narrow Trending results to show only the trends that are most relevant.Screenshot of a trackable dashboard created from a search. This can be used to monitor keywords, hashtags, creator lists, or custom topics across social platforms, and visualize performance over time. This can be exported to CSV or connected via API to business intelligence tools.Screenshot of the dashboard used to search influencers, media, and brand channels. From views and uploads to audience demographics and engagement rates, Tubular offers metrics that compare creators, and it can dive deeper into each influencer to show what else their audience watches and uncover recent sponsorships.Screenshot of where to measure how audience behavior changes over time to identify the impact of ad campaigns, creator partnerships, and cultural moments. Tubular helps to connect the dots between content, engagement, and ROI.Screenshot of a visualization that tracks how a brand is showing up in videos across social platforms. Tubular’s social listening monitors user-generated content, brand mentions, and audience interests and demographics.