Followerwonk vs. Publer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Followerwonk
Score 6.8 out of 10
N/A
Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.
$29
per month
Publer
Score 9.4 out of 10
N/A
Publer is a social media management tool used by individuals and businesses in crafting, scheduling, and analyzing their online presence across various social platforms. Publer aims to simplify the complexity of social media management, as a companion for digital marketers, influencers, and businesses of all sizes. Key Features: Scheduling: Publer enables users to plan and schedule posts across multiple social media platforms, to ensure a consistent…
$5
per month per user
Pricing
FollowerwonkPubler
Editions & Modules
Target
$29.00
per month
Multitask
$79.00
per month
Professional
$5
per month per user
Business
$10
per month per user
Enterprise
Custom Pricing
Offerings
Pricing Offerings
FollowerwonkPubler
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsVAT not included in the price. 14 days money back guarantee. Discount available for annual pricing.
More Pricing Information
Community Pulse
FollowerwonkPubler
Features
FollowerwonkPubler
Publishing
Comparison of Publishing features of Product A and Product B
Followerwonk
-
Ratings
Publer
9.3
Ratings
15% above category average
Content planning and scheduling00 Ratings9.70 Ratings
Content optimization00 Ratings9.60 Ratings
Workflow management00 Ratings8.80 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Followerwonk
-
Ratings
Publer
9.0
Ratings
13% above category average
Automated routing and prioritization00 Ratings8.80 Ratings
Bulk actions00 Ratings9.10 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Followerwonk
-
Ratings
Publer
9.7
Ratings
14% above category average
Twitter00 Ratings9.70 Ratings
Facebook00 Ratings9.90 Ratings
LinkedIn00 Ratings9.70 Ratings
Google+00 Ratings9.40 Ratings
Instagram00 Ratings9.90 Ratings
Pinterest00 Ratings9.90 Ratings
YouTube00 Ratings9.70 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Followerwonk
-
Ratings
Publer
9.4
Ratings
17% above category average
Campaign success analytics00 Ratings9.30 Ratings
Competitor analysis00 Ratings9.50 Ratings
Account management
Comparison of Account management features of Product A and Product B
Followerwonk
-
Ratings
Publer
9.7
Ratings
19% above category average
Role-based user permissions & privileges00 Ratings9.60 Ratings
Mobile access00 Ratings9.70 Ratings
Best Alternatives
FollowerwonkPubler
Small Businesses
Agency Analytics
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Score 9.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Echobox Social
Echobox Social
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FollowerwonkPubler
Likelihood to Recommend
6.8
(0 ratings)
9.4
(0 ratings)
Likelihood to Renew
7.3
(0 ratings)
-
(0 ratings)
Usability
-
(0 ratings)
9.4
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
FollowerwonkPubler
Likelihood to Recommend
Followerwonk is well-suited for those who are active and at least semi-influential on Twitter. Conversely, it is also very helpful for those just starting out on Twitter as the compare users tab allows for deep comparison to competitors or to those users who you aspire to become more like me in terms of Twitter activity and influence. The many, many analyzation metrics make Followerwonk a very valuable tool for Twitter users looking to grow or just polish their presence, both businesses and individuals alike. I'd recommend Follwerwonk for those who seek to better analyze and refine their social media influence
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Publer works really well when you just need to plan and schedule social media posts across a few different platforms. It’s especially handy for small teams or solo marketers who want to keep things organized without dealing with overly complicated tools. I’ve found it great for queuing up Facebook posts, Instagram reels, and even LinkedIn content all in one place, and the interface is pretty easy to get the hang of.
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Pros
  • Followerwonk does a great job of providing a way to compare several Twitter users.
  • I also really like the way Followerwonk makes it so easy to analyze and compare Twitter followers.
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  • I love the CALENDAR view, I think it looks really clean
  • I like how it changes the aspect ratios of the photos between social platforms for me
  • I love how I can simply log in with Google, that is a small detail but it helps
  • I love how I can "preview" to make sure I got everything right
  • I love lamp...
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Cons
  • More Account viewing options on the track followers tab outside of yours and defined competitor's accounts
  • Improvements to the Bio Word Cloud of followers in the Followers tab
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  • It would be good to see better integration of the Instagram platform, when it comes to using trending audio, getting template inspiration etc, but this may be limited by the available API.
  • Hashtag analysis and suggestion is pretty limited, and this is a feature in the higher paid accounts.
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Likelihood to Renew
We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
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I love the tool, is simple and useful
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Usability
No answers on this topic
its very useful tool and I am giving this rating because this website made my sales increase in the last week and also in the last month and lets see if my sales will be great at Christmas, because i am using this tool to sell everything.
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Performance
No answers on this topic
The pages do load very quick but in the the iPad form
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Support Rating
I've never used their support. I've never needed to.
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Every time I have contacted Publer, I get answers right away
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Alternatives Considered
Honestly, I haven't used many other services that compete specifically with Followeronk. One of the reasons for this is that the service Followerwonk offers is typically lumped into other services as additional features or buy-in options. What I like about Followerwonk is that it is easy to use, fast, and I don't have to spend hours or any additional money to get the information I need to be successful.
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This is my answer: We tested Hootsuite, Buffer, and Postcron before choosing Publer. Hootsuite offered the features we needed, but its pay-per-seat pricing quickly became too costly for our small, in-house team. Buffer provided a good experience and reliable network coverage, but it felt “just okay." Postcron was the budget-friendly option, but its outdated UI and limited features, especially for bulk uploads and LinkedIn document posts, slowed down our workflow. Publer combines the best parts of all three: a clean, easy-to-use interface, unlimited scheduling on every platform we need, built-in AI captioning, and responsive support, all at a flat rate suitable for small and medium-sized businesses. That balance of features and affordability made Publer the clear choice.
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Scalability
No answers on this topic
I think this is well designed product. I really enjoy that I am able to learn it quick, integrate all the socials very easily
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Return on Investment
  • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
  • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
  • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
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  • Countless hours saved, not only in the initial scheduling, but also in the repurposing/reusing/autoscheduling
  • Peace of mind knowing I can more easily stay consistent with my posting
  • More hours saved on the analytics, which are FAR easier to view trends than in the native platforms
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ScreenShots