Twitter analytics: Understand followers, influencers; competitive research.
Formerly from Moz, Followerwonk is presently its own company since 2017.
$29
per month
Iconosquare
Score 5.0 out of 10
N/A
"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…
Followerwonk is well-suited for those who are active and at least semi-influential on Twitter. Conversely, it is also very helpful for those just starting out on Twitter as the compare users tab allows for deep comparison to competitors or to those users who you aspire to become more like me in terms of Twitter activity and influence. The many, many analyzation metrics make Followerwonk a very valuable tool for Twitter users looking to grow or just polish their presence, both businesses and individuals alike. I'd recommend Follwerwonk for those who seek to better analyze and refine their social media influence
A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.
We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
Honestly, I haven't used many other services that compete specifically with Followeronk. One of the reasons for this is that the service Followerwonk offers is typically lumped into other services as additional features or buy-in options. What I like about Followerwonk is that it is easy to use, fast, and I don't have to spend hours or any additional money to get the information I need to be successful.
Like other social media management platforms, Iconosquare has many similar features that allow for better Instagram management and monitoring. I'd say that for brands with a large focus on Instagram, or those looking to catapult their Instagram profile, Iconosquare is for you. For those looking for more robust social media management platforms that include other channels, Iconosquare might not be the platform for you.
One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
