Flodesk vs. Mad Mimi

If you have a small business and are selling services, products, etc I think Flodesk is fantastic! It's clean, has great design, is easy to use and integrate with other software, and most importantly, it makes setting up marketing funnels and getting paid a breeze!

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It's ideal for the new to email campaign/SMB user as they take great pains to ensure your campaign is ready for success. It's also ideal for those who are used to using the 'Goliaths' of email campaigns as the difference is night and day, in my opinion. Mad Mimi does exactly what we needed done to engage just the right audience with proven, scalable results. It's great software, but it's also the value of the team at Mad Mimi that one gets as a customer.

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• checkouts
• sales pages
• automations

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• Very easy to upload pictures and drop them into an email I am creating.
• Easy to create links within emails to web hosted documents or websites or videos.
• Easy to see who has read what, who has engaged with what emails, who has unsubscribed, so I know exactly how to follow up with people.
• Easy to upload new contacts, in a batch or one at a time.

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• Being able select a link within Flodesk - for instance when setting up a sign up form or waitlist and wanting it to lead directly to the sales page or checkout next.
• Improved brand kit settings where you don't have to reset the font every single time.
• Default footer settings would be amazing!

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• The reporting features are pretty basic. I often feel like I need to switch email providers in order to excel ahead of competition.
• The drag and drop tool is easy to use but very limited. It's really difficult to be creative with columns and content.
• The entire tool itself is pretty basic. Not wow'd by any features.

Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.

I love Flodesk - I think it's very easy to learn/use and unlike most other email software, it's biggest benefit is being able to build sales pages, checkouts, waitlists, etc. in addition to email newsletters.

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I find it very easy to use just like my colleagues too. The learning curve is straight forward.

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My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally

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I selected Flodesk because it has the most important features available of the similar products listed but is way more cost-effective and user-friendly. Plus, their designs/aesthetics are great!

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Mad Mimi is not as complex to use for preparing emails as some competitors like Mailchimp. Mad Mimi has a lot of integration for third-party apps. Unlike Mailchimp, Mad Mimi is more suitable for our e-marketing strategy. Mad Mimi does not offer free trial whereas Mailchimp does offer a test service for 1000 emails. Mailchimp has more functionalities, for instance, the A/B testing which is lacking in Mad Mimi but is very effective in Mailchimp. The email template from Mad Mimi is not as responsive as the one of Mailchimp but when it comes to overall usage, Mad Mimi can do basically what Mailchimp can do. Mailchimp has more functionality in autoresponder usage than Mad Mimi. We chose Mad Mimi because it is cheaper.

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• Flodesk has had an incredibly positive impact on my business by streamlining my email marketing, waitlists and checkouts, and therefore helped my revenue go up!

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• I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
• I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
• It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.

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