Flexter vs. Nielsen Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Flexter
Score 0.0 out of 10
N/A
N/AN/A
Nielsen Marketing Cloud
Score 7.6 out of 10
N/A
Neilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A
Pricing
FlexterNielsen Marketing Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FlexterNielsen Marketing Cloud
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FlexterNielsen Marketing Cloud
Features
FlexterNielsen Marketing Cloud
Data Collection
Comparison of Data Collection features of Product A and Product B
Flexter
-
Ratings
Nielsen Marketing Cloud
8.3
Ratings
2% above category average
Collection of first-party data00 Ratings8.50 Ratings
Collection of third-party data00 Ratings8.50 Ratings
Access to Third-party Data Providers00 Ratings7.90 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Flexter
-
Ratings
Nielsen Marketing Cloud
8.6
Ratings
4% above category average
Audience taxonomy00 Ratings8.20 Ratings
Tag Management00 Ratings8.20 Ratings
Data Analysis Dashboard00 Ratings9.40 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Flexter
-
Ratings
Nielsen Marketing Cloud
7.9
Ratings
1% below category average
Data Transfer00 Ratings7.90 Ratings
DSP integration00 Ratings7.90 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Flexter
-
Ratings
Nielsen Marketing Cloud
8.6
Ratings
8% above category average
Campaign Analytics00 Ratings8.50 Ratings
Audience Analytics00 Ratings8.80 Ratings
User Ratings
FlexterNielsen Marketing Cloud
Likelihood to Recommend
-
(0 ratings)
7.9
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
5.0
(0 ratings)
User Testimonials
FlexterNielsen Marketing Cloud
Likelihood to Recommend
No answers on this topic
It helps you evaluate the success of your marketing initiatives and make real-time changes using built-in analytics and Nielsen Artificial Intelligence. It also helps businesses find, acquire, and create new advertiser client bases, as well as stand out in a dynamic public realm. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner.
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Pros
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  • Audience building is completely intuitive and easy to do!
  • The audience planner tool helps easily assess duplication across segments and audiences
  • The NMC team is always there to lend a helping hand
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Cons
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  • This software program is the maximum often down of any that I even have to get right of entry to. For being an enterprise standard, I assume the reliability can be significantly improved.
  • It has a restricted guide on mobile. I dislike the pricing version and the contracts which can be required for users. I might choose a monthly agreement alternative that could now no longer lock us in.
  • Data discrepancies are common, there is most effective month-to-month reporting available, and no keyword seek gear to use.
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Likelihood to Renew
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I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
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Usability
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Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
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Support Rating
No answers on this topic
I am rating this as neutral due to having minimal interaction with them
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Alternatives Considered
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Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this realm of expertise.
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Return on Investment
No answers on this topic
  • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
  • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
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ScreenShots