The Funnel IQ product provides a platform that delivers GTM data.
N/A
Supermetrics
Score 10.0 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month per user
Pricing
Funnel IQ
Supermetrics
Editions & Modules
No answers on this topic
Essential
$29
per month per user
Core
$159
per month per user
Offerings
Pricing Offerings
Funnel IQ
Supermetrics
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Contact vendor for pricing information.
In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
More Pricing Information
Community Pulse
Funnel IQ
Supermetrics
Features
Funnel IQ
Supermetrics
Security
Comparison of Security features of Product A and Product B
Funnel IQ
7.8
Ratings
2% below category average
Supermetrics
-
Ratings
Role-based user permissions
7.80 Ratings
00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Funnel IQ
8.0
Ratings
2% above category average
Supermetrics
-
Ratings
Tag library
8.60 Ratings
00 Ratings
Tag variable mapping
8.20 Ratings
00 Ratings
Ease of writing custom tags
8.80 Ratings
00 Ratings
Rules-driven tag execution
8.00 Ratings
00 Ratings
Tag performance monitoring
8.80 Ratings
00 Ratings
Page load times
6.80 Ratings
00 Ratings
Mobile app tagging
7.50 Ratings
00 Ratings
Library of JavaScript extensions
7.30 Ratings
00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
I think that this saas application is going to be the best leveraged by marketing teams that like to make data-driven decisions when developing and executing their various go-to-market plans. The size of your operations is definitely going to be an important factor in making a purchase decision for this product. Smaller start-ups may not feel the need for a service like this but more established and those quickly growing are likely to benefit the most from this tool and how I can help you scale.
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
The Funnel has a great user interface and less complex to understand when you got the gist of it. Tracking revenue reports and engagement report is easier. Trending is a very powerful tool that helps a lot. we can save more time with the funnel rather than going on the dashboard of various integrations. It basically gives more control over the data.
The support was great. From every aspect whether it was training, getting set up, best practices, implementation, or problem-solving, the team was there to help. We really valued this as we have had different experiences in the past with similar solutions. Feeling supported throughout the process was a great attribute.
if we compare Funnel IQ with improved both are pretty much similar some features here and there are a bit advanced. like It has more integrations, the initial setup in Improvado is a little bit trickier whereas it is simple in Funnel. Improvado has more robust features but the funnel does the same in a cost-effective manner.
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.