Funnel IQ vs. Supermetrics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Funnel IQ
Score 8.4 out of 10
N/A
The Funnel IQ product provides a platform that delivers GTM data.N/A
Supermetrics
Score 10.0 out of 10
N/A
Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.
$29
per month per user
Pricing
Funnel IQSupermetrics
Editions & Modules
No answers on this topic
Essential
$29
per month per user
Core
$159
per month per user
Offerings
Pricing Offerings
Funnel IQSupermetrics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
More Pricing Information
Community Pulse
Funnel IQSupermetrics
Features
Funnel IQSupermetrics
Security
Comparison of Security features of Product A and Product B
Funnel IQ
7.8
Ratings
2% below category average
Supermetrics
-
Ratings
Role-based user permissions7.80 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Funnel IQ
8.0
Ratings
2% above category average
Supermetrics
-
Ratings
Tag library8.60 Ratings00 Ratings
Tag variable mapping8.20 Ratings00 Ratings
Ease of writing custom tags8.80 Ratings00 Ratings
Rules-driven tag execution8.00 Ratings00 Ratings
Tag performance monitoring8.80 Ratings00 Ratings
Page load times6.80 Ratings00 Ratings
Mobile app tagging7.50 Ratings00 Ratings
Library of JavaScript extensions7.30 Ratings00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Funnel IQ
8.3
Ratings
4% above category average
Supermetrics
-
Ratings
Event tracking8.20 Ratings00 Ratings
Mobile event tracking8.50 Ratings00 Ratings
Data distribution management8.50 Ratings00 Ratings
Universal data layer8.40 Ratings00 Ratings
Automated error checking8.00 Ratings00 Ratings
User Ratings
Funnel IQSupermetrics
Likelihood to Recommend
8.4
(0 ratings)
10.0
(0 ratings)
Usability
8.6
(0 ratings)
-
(0 ratings)
Support Rating
8.4
(0 ratings)
-
(0 ratings)
User Testimonials
Funnel IQSupermetrics
Likelihood to Recommend
I think that this saas application is going to be the best leveraged by marketing teams that like to make data-driven decisions when developing and executing their various go-to-market plans. The size of your operations is definitely going to be an important factor in making a purchase decision for this product. Smaller start-ups may not feel the need for a service like this but more established and those quickly growing are likely to benefit the most from this tool and how I can help you scale.
Read full review
If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
Read full review
Pros
  • Configurable Revenue Dashboard
  • Configurable Alert and Notifications
  • Incident tracking and actions
Read full review
  • Supermetrics is easy to use, the ui is helpful for creating queries.
  • Supermetrics allows to run the created queries on triggers.
  • Supermetrics allows to connect with different data sources like Google analytics etc .,
  • Supermetrics sends alert on the failure of queries to the desired email address
Read full review
Cons
  • Improvable loading times.
  • Limited data export options.
  • No integration with some languages.
  • Occasional connection failures.
Read full review
  • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
  • No public data for LinkedIn.
  • Definitely requires knowledge on how to use Google Data Studio.
Read full review
Usability
The Funnel has a great user interface and less complex to understand when you got the gist of it. Tracking revenue reports and engagement report is easier. Trending is a very powerful tool that helps a lot. we can save more time with the funnel rather than going on the dashboard of various integrations. It basically gives more control over the data.
Read full review
No answers on this topic
Support Rating
The support was great. From every aspect whether it was training, getting set up, best practices, implementation, or problem-solving, the team was there to help. We really valued this as we have had different experiences in the past with similar solutions. Feeling supported throughout the process was a great attribute.
Read full review
No answers on this topic
Alternatives Considered
if we compare Funnel IQ with improved both are pretty much similar some features here and there are a bit advanced. like It has more integrations, the initial setup in Improvado is a little bit trickier whereas it is simple in Funnel. Improvado has more robust features but the funnel does the same in a cost-effective manner.
Read full review
Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
Read full review
Return on Investment
  • Real time insights generation.
  • Improved revenue growth.
  • Data integration across different softwares involved, in our revenue generation operations.
Read full review
  • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
  • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
  • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
Read full review
ScreenShots

Supermetrics Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of