TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Figma

    Score8.9 out of 10
    N/AFigma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.

    $15

    per month per editor

    Smaply

    Score6.7 out of 10
    N/AThe Smaply app enables teams to digitize, centralize and standardize their customer experience insights. Teams can together work on journey maps, personas and stakeholder maps, collect feedback from others, and create professional exports. Its training program helps teams to understand and apply human-centered approaches.

    $19

    per month per user

    Pricing
    FigmaSmaply
    Editions & Modules
    Professional
    $144
    per year
    Organization
    $540
    per year
    Starter
    Free
    Free
    0 EUR
    per month per user
    Basic
    19 EUR
    per month per user
    Pro
    29 EUR
    per month per user
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    FigmaSmaply
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    FigmaSmaply
    Considered Both Products
    Figma
    No answer on this topic
    Smaply
    Chose Smaply
    It’s [easier] to deal with user journey and persons thanks to Smaply. Templates and already created and there is a lot of functionalities to make a complete journey map. It’s very intuitive and we can send it easily to our team. Stakeholder map is a feature that [not many …
    Incentivized
    Key User Insights
    Would buy again
    99%
    Would buy again
    194 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    171 Answers
    No answers on this topic
    Happy with the feature set
    96%
    Happy with the feature set
    188 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    118 Answers
    No answers on this topic
    Implementation went as expected
    97%
    Implementation went as expected
    133 Answers
    No answers on this topic
    User Ratings
    FigmaSmaply
    Likelihood to Recommend
    9.0
    (201 ratings)
    8.0
    (2 ratings)
    Likelihood to Renew
    10.0
    (7 ratings)
    -
    (0 ratings)
    Usability
    8.6
    (33 ratings)
    -
    (0 ratings)
    Availability
    5.5
    (1 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    5.1
    (17 ratings)
    -
    (0 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    6.4
    (1 ratings)
    -
    (0 ratings)
    Configurability
    6.4
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    7.3
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    6.4
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    FigmaSmaply
    Likelihood to Recommend
    Figma
    Figma is a solid design tool to craft the UX design concepts/solutions for digital products. For printed marketing materials such as brochures, marketing flyers, press releases, etc, other design tools such as Adobe Illustrator, Photoshop, or InDesign might make more sense to use for those use case scenarios.
    Incentivized
    Read full review
    Smaply
    The solution is suitable for complex journeys with many touchpoints.
    The tool has the advantage of being easy to use.
    On the other hand, I have not found any data import solutions avoiding re-entering all the data from Excel for example. It could save a lot of time. Indeed, for me, the tool is a tool for formalizing discoveries but other solutions can be used before
    Incentivized
    Read full review
    Pros
    Figma
    • Detailed enough to create pixel perfect designs with total control over the outcome
    • Creating and implementing design systems to improve consistency and speed up design work
    • Robust prototyping tools to create simple animations or to connect various pages
    • I love autolayout, which improves design spacing and responsiveness
    Incentivized
    Read full review
    Smaply
    • User journey map
    • Personas templates
    • Stakeholder maps
    • Free online courses
    Incentivized
    Read full review
    Cons
    Figma
    • Prototyping in Figma is pretty much nothing more than a glorified slide show. Sure, variables, etc are available but it takes way to long to set them up and even more time when there are revisions needed.
    • It would be helpful if there were a contextual help system for various functionality. For example, advanced autolayout (like space between) can become very tricky to implement sometimes. I often wish there were an AI assistant to ask for help. I often use ChatGTP to help me through these times.
    • Searching layers needs to be much easier and more intuitive.
    • I would like to be able to make groups like the layers palette in Photoshop. That would help with organization and speed a lot.
    Incentivized
    Read full review
    Smaply
    • Global look and feel
    • Export format
    • Text formating in sticky notes
    Incentivized
    Read full review
    Likelihood to Renew
    Figma
    Figma is a pretty cool tool in many areas. My team almost uses it on daily basis, such as, brainstorming on product/design topics, discussing prototypes created by designers. We even use it for retrospectives, which is super convenient and naturally keeps records of what the team discusses every month. Furthermore, I do see the potential of the product - currently we mainly use it for design topics, but it seems it is also a good fit for tech diagrams, which we probably will explore further in the future.
    Incentivized
    Read full review
    Smaply
    No answers on this topic
    Usability
    Figma
    It's easy to use for designers who are familiar with design terms and functions from Photoshop and Illustrator. However, non-tech and non-designer collaborators have a hard time figuring out how to leave comments and apply changes, compared to other online design tools like Canva and Squarespace. Even simple drag-and-drops and rearrangement of certain blocks become too complicated due to uncommon functions like Hug and Lock.
    Incentivized
    Read full review
    Smaply
    No answers on this topic
    Reliability and Availability
    Figma
    The only regret I have is, its not available when there is no internet
    Incentivized
    Read full review
    Smaply
    No answers on this topic
    Performance
    Figma
    I think its great, As there are many other software or systems which can be integrated with it as plugins or API's
    Incentivized
    Read full review
    Smaply
    No answers on this topic
    Support Rating
    Figma
    I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
    Incentivized
    Read full review
    Smaply
    No answers on this topic
    In-Person Training
    Figma
    In-person training has its own benefits - 1. It helps in resolving queries then and there during the training. 2. I find classroom or in-person training more interactive. 3. Classroom or in-person training could be more practical in nature where participants can have an hands on experience with tools and clarify their doubts with the trainer.
    Incentivized
    Read full review
    Smaply
    No answers on this topic
    Online Training
    Figma
    Online training has its own merits and demerits - 1. Sometimes we may face issues with connectivity or the training content 2. The way training is being delivered becomes very important because not everyone is comfortable taking online training and learning by themselves. 3. With the advancement of technology online training has become popular but there is a segment of people who still prefer class-room training over online one.
    Incentivized
    Read full review
    Smaply
    No answers on this topic
    Alternatives Considered
    Figma
    Figma compared to other tools has user friendly UI which is very easy for all levels of designers. Compared to Adobe XD and Sketch Figma is stable, while in other tools I have faced software crashing in the middle of the work which resulted in loss of data/design. Compared to other tools it's fast and shows less lag. Collaboration in Figma is very easy as it is cloud based but in XD it's not that smooth working with other designers.
    Incentivized
    Read full review
    Smaply
    It’s [easier] to deal with user journey and persons thanks to Smaply. Templates and already created and there is a lot of functionalities to make a complete journey map. It’s very intuitive and we can send it easily to our team. Stakeholder map is a feature that [not many software] have and that is very useful so I’m happy to have it in Smaply
    Incentivized
    Read full review
    Scalability
    Figma
    I think this is great and as I mentioned at ADP we use Figma extensively whether by designers, researchers or content writers
    Incentivized
    Read full review
    Smaply
    No answers on this topic
    Return on Investment
    Figma
    • Allows us to get funding for further phases of the project (which is uncountable)
    • Well, it lets us show off when needed due to well suited UI-oriented character
    • Easily approachable by anyone (browser use)
    • User friendly interface
    • More advanced cooperation requires some of the users to have a license
    Incentivized
    Read full review
    Smaply
    • Time saving
    • Clarity for stakeholders
    • Sharing best practices
    Incentivized
    Read full review
    ScreenShots

    Smaply Screenshots

    Screenshot of Airport Experience Example Journey Map in Smaply EditorScreenshot of Airport Experience Example Journey Map ExportScreenshot of Airport Experience Example Journey Map A4 ExportScreenshot of Persona EditorScreenshot of Persona ExportScreenshot of Stakeholder Map Editor