Figma, headquartered in San Francisco, offers their collaborative design and prototyping application to support digital product and UI development.
$144
per year
Frontify
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
Frontify aims to simplify brand management with a platform that connects everything (and everyone) important to the growth of a brand. Offering plans for all company sizes, the vendor states Frontify is used by 4,000 brands globally. Frontify features: Cloud-based brand guidelines to ensure consistency across every touchpoint Digital asset management for centralizing all brand assets and essentials Creative collaboration to accelerate project…
Figma is a solid design tool to craft the UX design concepts/solutions for digital products. For printed marketing materials such as brochures, marketing flyers, press releases, etc, other design tools such as Adobe Illustrator, Photoshop, or InDesign might make more sense to use for those use case scenarios.
Simple and straightforward to understand, usable without much introduction, even for users without much prior knowledge. Helps us enormously, the image database saves us so much time and nerves. Before, we always had to search for a picture for a very long time, now it's super fast thanks to keywords.
Tappable overlaid layers - bugs on fixed components, such as an app navigation footer in a prototype
Swapping a component but retaining inputted copy or imagery.
Performance on prototypes to work better in UserZoom - having to delete hidden layers manually, optimize images, and streamline the file, in general, is time-consuming
Folder structures - larger teams need multiple layers of folder structure to help find things.
Branch performance - we need better, more user-friendly solutions to get designs to merge better.
Branch performance - branching with the option to choose which pages you want in the branch without deleting each page you don't need.
Default sharing options need improvement.
Responsive ratios' in prototyping without having to recreate pages.
Better collaboration with Jira to bring in links in the design mode not just dev mode.
Figma is a pretty cool tool in many areas. My team almost uses it on daily basis, such as, brainstorming on product/design topics, discussing prototypes created by designers. We even use it for retrospectives, which is super convenient and naturally keeps records of what the team discusses every month. Furthermore, I do see the potential of the product - currently we mainly use it for design topics, but it seems it is also a good fit for tech diagrams, which we probably will explore further in the future.
Frontify is very easy to use and makes updating information a breeze. Frontify acts a central location to house assets and information for easy sharing. You can plug and play information and even white label the guide if desired
It's easy to use for designers who are familiar with design terms and functions from Photoshop and Illustrator. However, non-tech and non-designer collaborators have a hard time figuring out how to leave comments and apply changes, compared to other online design tools like Canva and Squarespace. Even simple drag-and-drops and rearrangement of certain blocks become too complicated due to uncommon functions like Hug and Lock.
I haven't used their support lately but in the past, they had a chat that I used often. They often responded in a few hours and were able to give a satisfactory solution. I would imagine it's less personal now but the community has expanded drastically so there are more resources out there to self serve with a bit of Google magic.
In-person training has its own benefits - 1. It helps in resolving queries then and there during the training. 2. I find classroom or in-person training more interactive. 3. Classroom or in-person training could be more practical in nature where participants can have an hands on experience with tools and clarify their doubts with the trainer.
Online training has its own merits and demerits - 1. Sometimes we may face issues with connectivity or the training content 2. The way training is being delivered becomes very important because not everyone is comfortable taking online training and learning by themselves. 3. With the advancement of technology online training has become popular but there is a segment of people who still prefer class-room training over online one.
I learned UX Design using Sketch and my team was using Sketch when I joined. We no longer use Sketch, and therefore I cannot compare its current functionality to Figma, but at the time of our switch, Figma just had more advanced capabilities- better collaboration, auto-layout tools, prototyping, etc. From what I can tell, it remains best in class for UX Design tools.
We've invested time building our own hosted interface, and recently begun exploring Figma for design system management too. The benefit of Frontify is it's easy public access. The downfall is integration with other systems required in the UX, Design, Product Management, and Development processes - something Figma supports well.
For a highly visual brand with a small team, I believe the time saved and the tools offered would make the plus plan attractive. I do not know that I would recommend the larger plans to my clients.
