Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon also finds broken links, page load errors, and does performance audit of a website.
$499
per month
StatCounter
Score 9.0 out of 10
N/A
Web analytics product designed for SMB.s Statistics collected are based on page loads.
We recently launched a carousel campaign in a bid to make our content more stackable. With the wide variety of social media integrations, it made it easy to create the social post once and publish it everywhere. This made the process much more efficient, less laborious, and removed duplication of effort.
Free services provide a wonderful resource for people on tight budgets. If willing to put forth work in data managing/analysis and If basic high traffic information or drilling down specific users in low traffic situations is needed, then StatCounter may fit your needs. If automation and low overhead are a high priority then some more expensive packages can provide the same and more information with less hassle. Because StatCounter is free, there is low risk to see if StatCounter works in your specific usage scenario.
For the free version data logging is limited to two weeks, which requires manual pulling of the data (CSV or excel formats) on a regular basis which can become tedious.
For offline graphing/presentations, data must be re synthesized/visualized. This typical requires someone manual manipulation the data or develop scripts or coding to improve the collection of the data for offline presentation and records.
Lacks some of the pretty visuals that can be seen in competitors such as Google Analytics.
Lacks user specific in depth tracking across multiple services (mailchimp, google etc), like more fully featured platforms (Kissmetrics) are able to provide.
I have not had any issues with malfunctions when using statcounter, so that would lead me to continue using the program. I would like to see more social media measuring tools, but again, we don't use the program to dig really deep. We're just looking to figure out who is reading what articles on our website are the most liked. And it helps lead our editorial team in the right direction.
We have not had to reach out to the team for much support but when we did, The support from the Team has been Superb. We were given the assistance needed once requested by the Team. We would recommend Falcon not only because the product is simply amazing but also because of the level of support we have reached.
We have not used any other products like this software, we used to have persons who would be assigned to creating social media posts via Canva and just posting daily.
Statcounter excels with the simplicity and efficiency of the analytics. You can see exactly what's going on on your sites without the need to dig into complex google analytics data.
