Falcon vs. Fullstory

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Falcon
Score 7.6 out of 10
N/A
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon also finds broken links, page load errors, and does performance audit of a website.
$499
per month
Fullstory
Score 9.1 out of 10
N/A
Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions by injecting digital behavioral data into their analytics stack. The technology's behavioral data transforms digital visit into actionable insights.N/A
Pricing
FalconFullstory
Editions & Modules
Premium
$499
per month
Basic
Free
Enterprise
Contact
Business
Contact Sales
Enterprise
Contact Sales
Offerings
Pricing Offerings
FalconFullstory
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
FalconFullstory
Features
FalconFullstory
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Falcon
-
Ratings
Fullstory
6.2
Ratings
26% below category average
Responsive Design for Web Access00 Ratings7.90 Ratings
Mobile Application00 Ratings7.90 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.90 Ratings
Mobile App Analytics00 Ratings6.40 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Falcon
-
Ratings
Fullstory
9.2
Ratings
2% below category average
Heatmap tool00 Ratings9.90 Ratings
Click analytics00 Ratings9.00 Ratings
Scroll maps00 Ratings9.00 Ratings
Form fill analysis00 Ratings9.00 Ratings
Conversion tracking00 Ratings9.90 Ratings
Goal tracking00 Ratings7.90 Ratings
Funnel Analysis00 Ratings8.00 Ratings
Session Recording and Replay00 Ratings10.00 Ratings
User Segmentation00 Ratings10.00 Ratings
Best Alternatives
FalconFullstory
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Smartlook
Smartlook
Score 8.2 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 10.0 out of 10
Contentsquare
Contentsquare
Score 7.1 out of 10
Enterprises
Optimal
Optimal
Score 9.0 out of 10
Contentsquare
Contentsquare
Score 7.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
FalconFullstory
Likelihood to Recommend
8.5
(0 ratings)
9.9
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.7
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Availability
-
(0 ratings)
9.0
(0 ratings)
Performance
-
(0 ratings)
8.0
(0 ratings)
Support Rating
10.0
(0 ratings)
8.3
(0 ratings)
Implementation Rating
-
(0 ratings)
7.5
(0 ratings)
Configurability
-
(0 ratings)
7.0
(0 ratings)
Ease of integration
-
(0 ratings)
9.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
FalconFullstory
Likelihood to Recommend
We recently launched a carousel campaign in a bid to make our content more stackable. With the wide variety of social media integrations, it made it easy to create the social post once and publish it everywhere. This made the process much more efficient, less laborious, and removed duplication of effort.
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It was extremely useful in identifying places in our product where things weren't functioning, or where it looked like action was available to the end user but in reality, it was not and therefore caused lots of confusion. It doesn't help as much in other scenarios to see what catches a user's Eye or where they go if they leave our application as well as an actual in-person interview would help with eye-tracking software.
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Pros
  • The user interface is intuitive and slick
  • It can send content to a variety of social channels
  • It allows is to schedule in advance and reduce duplication of effort
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  • Tracks users' online experiences from start to finish.
  • Makes it easy to share a customer's experiences with the rest of my team.
  • Allows me to use different methods to find evidence of a customer's experience.
  • Shows page insights via segmentation that help me know where to improve my site.
  • Tracks error clicks and dead clicks for quick insights into site improvements.
  • Integrates with HelpScout for easy access to customer problem-solving.
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Cons
  • The ability to schedule multiple social media content months ahead.
  • No other missing functionality.
  • Nothing about Falcon is typically hard to use.
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  • Can be a little confusing to know the exact time something happened, in local time or customer time? That's helpful for engineering to look into log files.
  • When looking for a specific session, it would be nice if you have a easier list of sessions with a little more info to choose from
  • It would be nice to be able to save flagged sessions and annotations under my profile to reference later
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Likelihood to Renew
No answers on this topic
The metrics are hard to understand at times and inaccurate to the point of being unusable. I stopped pulling them and solely rely on Adobe Analytics for them. So far, I've only used FS to watch sessions and determine behaviors
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Usability
No answers on this topic
Because everything seems to be easy to find and it doesn't take long at all to learn how to use the product
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Reliability and Availability
No answers on this topic
We've never had issues with availability
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Performance
No answers on this topic
It seems the performance is really good and always loads quickly
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Support Rating
We have not had to reach out to the team for much support but when we did, The support from the Team has been Superb. We were given the assistance needed once requested by the Team. We would recommend Falcon not only because the product is simply amazing but also because of the level of support we have reached.
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Yes, that is correct. FullStory has a dedicated support team that is available to assist with any issues or questions. The team is known for being responsive, knowledgeable, and helpful, and they are committed to ensuring that users get the most out of the FullStory platform. They helped us a lot to implement it with our web app
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Implementation Rating
No answers on this topic
I was not involved in the initial implementation, but I have found it easy to pick up and use without any guidance, so it's very user-friendly, intuitive, and not difficult to get a sense of use, though it may be more difficult to master (I am not a Fullstory master... yet!).
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Alternatives Considered
We have not used any other products like this software, we used to have persons who would be assigned to creating social media posts via Canva and just posting daily.
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Fullstory is really the best at session recording. They are adding new and more features to become more competitive with other web analytics tools (like Pendo, Heap, and GA). But we ultimately keep them because they make it so easy to actually see how people interact with your site. It is one thing to see a report that says customers fall off a page, it is another thing to actually be able to watch what they do as they fall off.
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Scalability
No answers on this topic
Full story was easy to scale with the growth of our teams and organisation
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Return on Investment
  • Social Media Engagement
  • Customer base increased
  • Annualized returns improved
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  • We reduced our payment error rate by 20% using FullStory.
  • Our product design team is able to get initial designs approved 95% of the time using FullStory data in order to explain to our stakeholders the reasoning behind decisions. We also do a before-and-after analysis, and we either net out the same with the new designs (just improved visuals) or improve the metric of whatever was designed. More often than not, we improve the metric.
  • We decreased the time to A/B testing insights by 50%.
  • We can usually visualize a production issue via FullStory within 10 minutes.
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ScreenShots

Falcon Screenshots

Screenshot of Web Analytics and Marketing Pixel AuditScreenshot of Web Audit SummaryScreenshot of Website Performance Monitor

Fullstory Screenshots

Screenshot of AI-generated Summaries used to Take Action More QuicklyScreenshot of a Visualization of Behavioral Data with Custom DashboardsScreenshot of Ready-made for AI Behavioral Data Straight to the organization's Data EcosystemScreenshot of Fullstory's Session Replay, Combined with Dev ToolsScreenshot of Mobile App Behavioral Data