Factiva vs. Kompyte

Factiva is particularly useful when I work on securities litigations involving shareholder lawsuits -- i.e. shareholders who bought and sold shares during a specified class period when the company was misrepresenting, for example, its financials. Specifically Factiva is quite useful in helping me understand what company events were known by the market and when they were known. Factiva has also been useful in helping me on various research studies. It is less relevant for other types of litigation that I work on (i.e. Patent litigation, etc).

Incentivized

Kompyte is a great tool to have to enable your sales team. Whether your team members are well-versed in competitive intelligence, or are brand new to the industry, this is a way for team members to share relevant insights. It's a go-to when asked questions by clients about your company versus competitors.

Incentivized

• Putting broad swaths of news in one place
• Organizing information
• Constant updates

Incentivized

• Social/Blog Monitoring: We can see how many social/blog posts our competitors are making, how many engagements (likes, shares, etc) they receive, and what their engagement rate is.
• Competitor Page Monitoring: We are able to see before and after pictures of web pages after our competitors them. This feature enables us to quickly and easily see competitor's changes in copy, creative and pricing.
• Benchmarking: Kompyte benchmarks us against our competitors for effectiveness in SEO and paid ads.

Incentivized

• Lengthy setup for searches
• Repeated articles appear frequently
• Unannounced interface changes were unpleasant surprises

Incentivized

• Kompyte has a tool that is supposed to track ads after specific keywords are bid on by competitors; however, competing platforms offer greater visibility and analytics for this function.
• The Notebook function in the tool is meant to be a repository for notes and mentions across the organization; however, it doesn't seem to be automatically updated and it requires a lot of manual processes to function.
• The SEO analysis is reliant on keywords that we provide - the tool would be much more valuable if it pulled in raw organic data outside of what we are specifically targeting or tracking.

Incentivized

Each of the tools I have described share the same kind of premise: the main thing they do is source and collect media content. Then to varying degrees they run filters against this content and produce a range of data visualisations and ways of slicing the data and content. Factiva's strength lies more in the sourcing of content than in the manipulation of the results (much like the others do with more sophisticated dashboards and visual interpretations). We chose it because of the integrity of its sourcing breadth. It doesn't matter so much about the display of results because the source material you're working with isn't as dynamic as say social media.

Incentivized

Komypte is the leader content and social monitoring; however, when it comes to SEO and keyword monitoring, alternative platforms like SEMRush provide much more low-level data and a better robust analytics experience

Incentivized

• Kompyte has helped save time by automatically streamlining the process of monitoring updates our competitors make across their pages.
• The tool offers broad insights that are valuable to multiple teams across the organization.
• Pricing is based on licenses and the volume/breadth of scans you want the tool to make - you pay for what you need.

Incentivized