Extole vs. Mention Me

Anyone that has a business with a high NPS score should take advantage of this acquisition channel. If your business isn't promotional in nature (i.e., doesn't offer discounts), this type of program may not be as effective. It is important for both the advocate and the recipient to get something out of it. If only the advocate gets rewarded, it will likely diminish your returns.

Perfect for any e-commerce business looking to improve acquisition of new customers. Tonnes of leanings are shared across different clients. you're in good company.

• Track advocates and reward friends.
• Fraud prevention/Abuse of incentive program.
• Reporting is easy and provides good insights.

• The ability to A/B test in a few simple steps.
• Intuitive Platform - easy to navigate. Team on hand to address any issues.
• Recommendations based on thorough testing of other client programmes.

• Lacks geo filtering capabilities (i..e, ability to serve refer a friend only to visitors from specific countries). Our team had to put that logic in place on our side instead of relying on Extole.
• Platform requires assistance from account manager for some actions/features that should be in the hand of the client.
• Quality Control has been an issue at time. Our program has gone down because a new global platform update went out and affected our implementation. Extole has been responsive in these types of incidents, but that should not happen.

• Not many face to face (f2f) meetings or calls.

More robust on fraud side. Good support.

• It took a few months to become ROI positive with Extole, but the ROAS has been good since. It probably represents about 2% of our new customers per month.

• Positive ROI
• Improved customer acquisition
• Better understanding of our customers