eTrigue DemandCenter vs. Impartner PRM

I would not recommend DemandCenter for anyone who doesn't know what they're doing or what they want. That sounds like a no-brainer, but it seems like a huge number of organizations want something to fill that "Marketing Automation" gap, not having the marketing infrastructure in place to support it. That is, a technically savvy person to design complex campaign logic and manage data, good web people for designing landing pages and emails, and content writers & managers & marketing specialists for everything else. Investing in a marketing automation tool does not mean you can exclude these resources - it simply means you can DO MORE with those resources. If you don't know what you want, and want to be babysat through the whole process but don't mind the limitations, you can always go with the MA tool that rhymes with "BubSpot".

TreeHouse Interactive Marketing View is well suited when there is a whole team that needs to work together quickly. When the team is of five or less the overhead of the system is a little much to warrant use

Incentivized

• Putting prospects in the system from spreadsheets is easy. Contacts can also be automatically brought into eTrigue from your CRM. (If you have Salesforce.)
• Campaign reports show the actual numbers of prospects at each step of the campaign. The detail behind the number is available just by clicking on it.

• Each partner wants a customized portal these days. Treehouse facilitates this.
• Treehouse works quickly and easily.
• Treehouse works into the future. It's not 2010 anymore.

Incentivized

• I wish they could be able to customize URLs for landing pages for better SEO and branding.
• Better SEO functionality and ability to customize those options on landing pages would be nice.
• More useful and better detailed analytics would be nice.

Incentivized

• The UI and portal builder is a little dated, could use an update
• It's somewhat limited in what it can do, would like to see additional features

Incentivized

We rely on this tool. Going forward as we implement new back end architecture we may be forced to change to an integrated platform with our master data management infrastructure, but we will do so kicking and screaming. While marketing gets to make the choice, we will choose eTrigue.

Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.

Been very happy with their responsiveness and ability to resolve issues

You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.

As an agency we have experience with several other marketing automation platforms. We support clients that are not using eTrigue DemandCenter-- we'll work with them to create various campaign assets. This said, if our clients want us to also run their marketing automation campaigns-- implement the campaigns after the assets are created, we only work in eTrigue as this our platform of choice. Our ability to support the robust and fast-paced needs of our clients requires us to use a platform that they can easily implement and that we can easily work in, make ongoing changes in. eTrigue DemandCenter is the platform that delivers.

Incentivized

ImpartnerPRM has a slight edge as Zift appears to still be struggling with the integration of legacy Relayware functionality. This results in a different user experience and issues with single sign-on.

Incentivized

• We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
• The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.

• I do think our lead to demo rate increased a significant percent
• We were able to communicate easily with over 1k partners that were hard to reach before

Incentivized