eToro is probably best suited for persons with basic trading and/or investment needs, not experienced traders. The latter group will probably benefit from more sophisticated tools, such as advanced charting and analysis. In addition, I believe such traders will demand tighter spreads than those available on the eToro platform
Vanguard is a tried and true investment platform. They hold a large portion of people's wealth in the United States, so they have experience and the reputation to go along with it. Their customer service via phone is top-of-the-line, which is helpful for any retirement or investing-related questions. However, their website and app sometimes lack functionality, and it can be difficult to navigate. For users looking for an easy-to-use platform for investing, Vanguard might not be it.
eToro is definitely geared more toward the investor crowd with more familiar looking charts and cost basis tracking than dedicated crypto wallets or services. I use it alongside others, but definitely like the features here for making strictly investment related decisions and research on general market changes, movements, and activities.
I thought I would need Vanguard Predictive Planning, but the robot-investor style tool like that didn't fit my current needs. I have availability to learn and explore so I took the plunge to handle it myself without predictive planning in place. I do review quarterly, but I didn't need a separate tool for that.
