Carta vs. ETNA Digital Advisor

Hands down the best functionality that Carta has, in my opinion, is the stock option issuance/maintenance functionality. As someone who has had to maintain the option ledger and stock ledger manually in my past life, Carta offers the easy button. It allows the admin to not be required to track down individual emails and keep track of those over time. When a company needs to get in touch with all shareholders it is invaluable to know that Carta can easily do that with just the click of a few buttons.

• Streamlined and efficient UI.
• Automatic calculation of all necessary accounting computations and footnote disclosures, properly support for external audit purposes.
• A central source of truth for both internal (like accounting and legal) and external (outside counsel) stakeholders in the equity process.

Incentivized

• Training on getting more from the platform.
• Could be more clear on setting up notifications upfront.
• Concept is new to a lot of folks, could more proactively educate users on managing equity.

Incentivized

Every time I have sent a message to Carta's support team, they've responded within 2 business days. The support team is very helpful and always has answered my questions competently and professionally. Many of my questions have also been answered through their extensive support articles. Carta makes available a lot of information that has helped reduce te administrative work of answering questions for our employees as they are able to get most of the information they need through Carta's website.

Incentivized

Carta is a more focused tool on future investment opportunities and the use/reception of company shares as a benefit of employment. These other HCM tools are great for things like PTO, insurance, pay stubs, taxes, and more. They are just missing the shares usually and that is where Carta comes in and saves the day.

Incentivized

• Stock Option Expense Calculations are GAAP compliant reducing potental for misstatements during audit.
• Our CEO and CFO are easily able to view the current status of our equity pool whenever they need information for a fundraising.
• ROI is significant as everything is incredibly efficient and doesn't require any administrative paperwork.

Incentivized