Equifax Data-Driven Marketing vs. SparkToro

Equifax Data-Driven Marketing

4 Reviews and Ratings

SparkToro

4 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Equifax Data-Driven Marketing	Score7.8 out of 10	N/A	The Equifax Data-Driven Marketing platform is a digital marketing solution designed to help find the right customers for a brand: Audience identification and targeting Prescreen and Invitation to Apply audience selection Pre-approval and pre-qualification Digital identity Customer onboarding Digital activation Segmentation and treatment strategies	N/A
SparkToro	Score7.2 out of 10	N/A	SparkToro, headquartered in Seattle, aims to help entrepreneurs, marketers, and product folks of all stripes uncover the publications and people that influence their target audience(s). They state their dataset contains 70+ million public web+social profiles, with a search tool, available to try for free.	$50 per month

Pricing

Equifax Data-Driven Marketing

SparkToro

No answers on this topic

Basic: $50.00
per month
Standard: $150.00
per month
Agency: $300.00
per month

Pricing Offerings
Equifax Data-Driven Marketing	SparkToro
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

—

25% discount for annual plans.

User Ratings
	Equifax Data-Driven Marketing	SparkToro
Likelihood to Recommend	8.0 (1 ratings)	- (0 ratings)

User Testimonials
	Equifax Data-Driven Marketing	SparkToro
Likelihood to Recommend	Equifax Products quality result sets when targeting for a specific demographic be it geographic regions, audience, markets, charting out new avenues for business expansion, new modes of marketing communication in addition to the traditional channels. Incentivized Naveen Gagadam Oracle E-Business Suite Technical/Functional Analyst Read full review	SparkToro No answers on this topic
Pros	Equifax Finding target markets Find target audience Find new geographical locations target Demographics Incentivized Naveen Gagadam Oracle E-Business Suite Technical/Functional Analyst Read full review	SparkToro No answers on this topic
Cons	Equifax Sometimes working with large days sets can be cumbersome Intermittent performance issues Needs to be more scalable for a wide range of cloud service providers Incentivized Naveen Gagadam Oracle E-Business Suite Technical/Functional Analyst Read full review	SparkToro No answers on this topic
Alternatives Considered	Equifax More scalable and features that fit us perfectly as an Enterprise with 50k FTEs and 25k Contingent workers and also the industry we operate in - Healthcare. Incentivized Naveen Gagadam Oracle E-Business Suite Technical/Functional Analyst Read full review	SparkToro No answers on this topic
Return on Investment	Equifax Processed data gets extracted by an internal Optimahun application to present via dashboards leading to a quicker turnaround time on requested information The time savings on projects and near-real-time capabilities mean Optimahun can offer greater value Optimahub provides low cost, easy to use data analytics and visualizations Incentivized Naveen Gagadam Oracle E-Business Suite Technical/Functional Analyst Read full review	SparkToro No answers on this topic
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