Equifax Data-Driven Marketing vs. Pulsar RESEARCH

Products quality result sets when targeting for a specific demographic be it geographic regions, audience, markets, charting out new avenues for business expansion, new modes of marketing communication in addition to the traditional channels.

Incentivized

Pulsar is well suited for delivering social listening campaign insights and reporting over a longer period of time. The information and report we create are great... eventually, but it takes a long time to feel like they have gathered enough content that we can readily use. If they were able to speed up the delivery of the data and insights that would be incredibly helpful for our teams in many instances where we have a short runway to providing insights for our clients.

Incentivized

• Finding target markets
• Find target audience
• Find new geographical locations
• target Demographics

Incentivized

• Social listening across multiple platforms
• Identifies target audiences with easily understood data visualizations
• Provides customizable, engaging reports with impressive quality assets

Incentivized

• Sometimes working with large days sets can be cumbersome
• Intermittent performance issues
• Needs to be more scalable for a wide range of cloud service providers

Incentivized

• Pulsar is awesome. However it would be great if they were able to pull data and insights across a few other social platforms that we know our targets are using.
• Having easily accessible "Hot To" videos on platform use would have definitely helped us get off the ground faster.
• They should do away with the need to have to use boolean information in order to access deeper dives into searches.

Incentivized

More scalable and features that fit us perfectly as an Enterprise with 50k FTEs and 25k Contingent workers and also the industry we operate in - Healthcare.

Incentivized

Pulsar does an excellent job standing up to and standing out from their competition. The thing that attracted us to the platform is its ongoing platform updates and improvements. A lot of SAS platforms get people to sign up and then they don't continue to refine their platform. They don't stay ahead of the curve in delivering leading-edge solutions. Pulsar has continued to modify and expand its solutions. That's really important - especially when you are recommending platform investments for your company... that last thing you want is to talk something up and then it doesn't deliver. Pulsar definitely has delivered.

Incentivized

• Processed data gets extracted by an internal Optimahun application to present via dashboards leading to a quicker turnaround time on requested information
• The time savings on projects and near-real-time capabilities mean Optimahun can offer greater value
• Optimahub provides low cost, easy to use data analytics and visualizations

Incentivized

• Ease of use
• Great data visualization options
• Increased client engagement during reporting and presentations

Incentivized