Equifax Data-Driven Marketing vs. Helixa

Products quality result sets when targeting for a specific demographic be it geographic regions, audience, markets, charting out new avenues for business expansion, new modes of marketing communication in addition to the traditional channels.

Incentivized

Users have to be upfront with clients on where Helixa is pulling data from or they could get the wrong idea about the insights. Helixa pulls from a number of sources to gain insight but may not specifically be from the owned channel social audience. By using total social view, you can potentially get the audience data for your Twitter channel which can add specificity to your insights but they can differ from the overall consumer audience. Helixa is best used as a starting point, a place to get ideas and pull supporting data to understand patterns in behavior about an audience. I would not necessarily take its word as gospel, just one piece of a larger insight. My favorite section are the opinions as they show what is most important to the specific audience and can really help get the wheels turning. My least favorite section are the influencer categories. From my experience with Helixa, the influencers tend to skew political and mainstream which is not necessarily what clients are looking for when trying to understand what kind of people are influencing audiences. I also mind that Helixa pulls in a lot of unnecessary social apps like Flickr or Foursquare which are hardly used anymore.

Incentivized

• Finding target markets
• Find target audience
• Find new geographical locations
• target Demographics

Incentivized

• Visualization
• Category organization
• Valuable intelligence

Incentivized

• Sometimes working with large days sets can be cumbersome
• Intermittent performance issues
• Needs to be more scalable for a wide range of cloud service providers

Incentivized

• Loading times
• Navigation
• Easier Social Audience Uploads

Incentivized

More scalable and features that fit us perfectly as an Enterprise with 50k FTEs and 25k Contingent workers and also the industry we operate in - Healthcare.

Incentivized

Helixa is just a completely different beast entirely. Where other consumer research boils down their insights into reports, Helixa allows you to go through audience data with a fine tooth comb, also providing the opportunity for direct comparison across different brands or demographic groups. While we did pick Helixa, I can’t emphasize the need for making Helixa one tool in a tool box. While Mintel was a tool we considered that was similar-ish, we also use Mintel now to help complement Helixas insights

Incentivized

• Processed data gets extracted by an internal Optimahun application to present via dashboards leading to a quicker turnaround time on requested information
• The time savings on projects and near-real-time capabilities mean Optimahun can offer greater value
• Optimahub provides low cost, easy to use data analytics and visualizations

Incentivized

• More creative pitches
• The allure of data driven services
• Signed scopes

Incentivized