Equativ vs. Foundry ABM

Smart AdServer is great for a marketing department, to track stats and clicks of their audience. It's a great way to engage the client without actually engaging them. We use it all the time to monitor where they're going, what they're interested in, and how engaging our posts are. I would say it's probably not a good idea for a smaller organization, as one social media manager could work it all out

Incentivized

Triblio is a relatively new platform for us, and it's our first ABM orchestration platform, so feedback is with those caveats. So far, the platform is well suited to targeting & serving ad messaging far more efficiently than we could ever do on our own. Triblio does NOT provide contact information like some "ABM/X" platforms do. Be aware of that. We understand and are OK with it - but some people confuse what an ABM platform should provide, and if you are expecting to have access to specific contact to enrich your targeting - that's not part of what Triblio does.

Incentivized

• It is easy to use, with functionality covering mobile, desktop and even tablet. I'm always on the go, so it's nice to be able to access my server from pretty much anywhere.
• It has a wonderful intuitive user interface, every facet of this is designed and thought over, so it's easy to navigate around the program.
• It offers a free trial so there's no real commitment if you just want to try it out, which is nice.

Incentivized

• Their Customer Success team has been super helpful! If I have any questions, they are answered quickly!
• Being able to integrate data into Salesforce, this is huge for any organization using Salesforce. It's the only way our sales team will ever see it.
• Creating audiences to target with our campaigns, easy to set up and customize.

Incentivized

• I would like a more in-depth look at my traffic stats. I can see clicks, where my audience is going, but I'd like maybe some kind of perspective into who my audience is (18-24, adult, etc).
• Constant updates. It's nice that they're always looking to update program, but the update can kinda get in the way of my work sometimes.
• I'd prefer it if were a little cheaper – the free trial is nice, but getting my superiors to sign off on the cost (they're a bit old school) is a bit tough sometimes.

Incentivized

• The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
• Campaigns with multiple steps, I do hear this is in the works.
• It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.

Incentivized

We continue to have a good experience with Triblio, and they continue to deliver value for our money. If they would do a better job with analytics, then it'd be easier for me to tie campaign activities to the bottom line.

Incentivized

We have a cheaper version of Triblio, so we don't have all the bells and whistles. But, this works great for us. It's easy to use and the platform only includes things that we use instead of a handful of features that just slow it down. It looks like a simple version of Google Ads

Incentivized

The platform has always been available, and the occasional system updates aside, there have been no downtime issues with Triblio. The platform has always been available when I needed it, and campaigns were launched timely

Incentivized

Triblio pages, campaign performances, and platforms have not slowed us down at all. If anything, Triblio has enhanced how we engage with our target accounts. There has been no speed performance issues, or lag due to system limitations. Triblio tracking on our site has not slowed our page performances significantly, so there has been on effect on speed

Incentivized

If there's one thing Triblio excels at it's their support. We have an account manager that meets with us regularly to discuss any questions or even potential strategies. If we have questions that dive deeper into the software we've had an engineer get on the line with us. They are quick to notify us if bugs occur, and when they're fixed. They are quick to respond to emails as well. We are very supported by their team.

Incentivized

We had our Account management team online to provide training to the marketing team, ADR team, and the AE team, which was helpful as each team had their own sets of questions and needs from the platform. Having the Triblio experts on the call and knowing that they are available for questions later on was reassuring to everyone in the trainings.

Incentivized

Definitely have a dedicated technical team work on the implementation full time with the Triblio team. There are requirements on both ends of the pipe that needs to be done. It is much easier to have both teams work together full time as opposed to part time duty; it would take much longer than doing it all in one shot.

Incentivized

Honestly, you can use either/or. I'm all about AdServer right now because since Adobe has implemented their cloud service, they've gotten more expensive. Smart AdServer is just one cost, and it's cheaper than Adobe Cloud

Incentivized

As someone on the sales side, I don't know much about these tools' differences. However, I have had a very good experience with Triblio. It seems like it is more robust, and we can gain more information about our website visitors. I believe we picked them because of this reason.

Incentivized

The Triblio platform works fairly reliably since we have implemented it into our instance. There are the occasionally wishes that they have more functionalities, but those are feature requests which can be accommodated in future product enhancements. In terms of flexibility and scalability, we chose Triblio since we wanted to scale our ABM efforts, so that was a big part of our consideration.

Incentivized

• It's helped my organization better manage our traffic flow.
• It's reduced the amount of work on our social media manager.
• It's helped my organization get a better perspective on our clientele - where they're going, what they're interested in, it's been a great asset to our business.

Incentivized

• The element of Sales Funnel in this tool is top-notch as it facilitates in keeping our sales team satisfied by augmenting prospects.
• This product has proven to be an essential ingredient of success in my business, so if you want prosperity in your business, then this tool is worth trying.

Incentivized