The Entrata Platform, from the company of the same name headquartered in Lehi, is a property management platform designed for leasing management of multifamily properties and tenants. The Entrata platform features a general ledger and accounting management, invoice management, as well as lead management with in-built marketing suite.
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storEDGE by Storable
Score 10.0 out of 10
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The storEDGE Management Suite is a streamlined facility management software.This management suite is designed to address the pain points of the self storage industry. Some key features include: a user-friendly interface, built-in CRM capabilities, smart reporting and analytics, freedom to work with preferred vendors, and a 100% cloud-based system that can be used anytime and anywhere. The vendor’s value proposition is that their solution is intuitive, modern and appropriate for the user’s…
As an all-in-one solution (website, email marketing, SMS, online inventory management, leasing data, renter management), Entrata is very effective and provides solid integration with ILS (internet leasing services like Apartments.com and Zillow) for pushing out data updates. However, Entrata's website solution is turnkey, and lacks customization features standard in any generic CMS, requiring a redesign and new site template to just add new content.
A great feature or system would be the ability to handle all our operations, taskings within storEDGE's software. The ability to task accounting, operations, or facility managers would be an all in one stop.
I send customer communications almost exclusively through Entrata because everything ports into a customer activity log. It's simple and great for record keeping.
Invoices and payments can be handled from start to finish within Entrata. Expenses port directly into the property budget, allowing users to make informed buying decisions.
Within Entrata, a prospective customer can move from expressing initial interest to applying, signing a lease, and eventually renewing a lease. All documents and activity are housed within that customer's profile. It is the cleanest and most efficient method of leasing that I've encountered.
The user interface could be much more user-friendly and intuitive. Tools are disjointed, and some reports and integrations are several click-layers deep and not as accessible as they should be.
The integration with Google Analytics and Google Tag Manager for event tracking on-site is severely limited and lacking.
I've used Entrata with three companies, all of whom have had an in-house liaison to the company. Consequently, I haven't had to work directly with Entrata support on very many occasions. However, I have personally seen feature requests added to the platform in a timely manner. That kind of service is rare in this industry.
storEDGE has a very user-friendly interface. Customer support is available for general inquiries and responsive. The possibility exists for creating custom business solutions with their staff. They continually hold webinars, release improvements, new features, etc. It removes a lot of tasks that would be time-consuming for the operations staff.
The one competitor with whom I have significant experience is OneSite. Simply put, Entrata is better at every single thing. It has a cleaner, more aesthetically pleasing interface. It is more intuitive. It functions better in more browsers. It has more property management tools and more functions available to customers.
