The Entrata Platform, from the company of the same name headquartered in Lehi, is a property management platform designed for leasing management of multifamily properties and tenants. The Entrata platform features a general ledger and accounting management, invoice management, as well as lead management with in-built marketing suite.
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SkySlope
Score 9.1 out of 10
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SkySlope, from the company of the same name in Sacramento, is a real estate software application designed to streamlines the transaction process, enabling brokers to focus on growing their business.
As an all-in-one solution (website, email marketing, SMS, online inventory management, leasing data, renter management), Entrata is very effective and provides solid integration with ILS (internet leasing services like Apartments.com and Zillow) for pushing out data updates. However, Entrata's website solution is turnkey, and lacks customization features standard in any generic CMS, requiring a redesign and new site template to just add new content.
I send customer communications almost exclusively through Entrata because everything ports into a customer activity log. It's simple and great for record keeping.
Invoices and payments can be handled from start to finish within Entrata. Expenses port directly into the property budget, allowing users to make informed buying decisions.
Within Entrata, a prospective customer can move from expressing initial interest to applying, signing a lease, and eventually renewing a lease. All documents and activity are housed within that customer's profile. It is the cleanest and most efficient method of leasing that I've encountered.
The user interface could be much more user-friendly and intuitive. Tools are disjointed, and some reports and integrations are several click-layers deep and not as accessible as they should be.
The integration with Google Analytics and Google Tag Manager for event tracking on-site is severely limited and lacking.
Their task manager is not good at all. It is clunky and not very intuitive. In principle, I like the ability to assign tasks to new transactions, but overall this functionality lacks.
If a file is created, it canNOT be deleted. This is very annoying in the case of accidental file creation; it jumbles the archive. Seems like a very easy thing to implement, but support said there isn't currently a way.
The quick audit function is great when files are new, but it is not available for completed files to do the final review. Again an easy implement you would think, but not having this makes reviewing files in the final stages very clunky. It takes forever. Support gave me a workaround, so that helps.
I've used Entrata with three companies, all of whom have had an in-house liaison to the company. Consequently, I haven't had to work directly with Entrata support on very many occasions. However, I have personally seen feature requests added to the platform in a timely manner. That kind of service is rare in this industry.
The one competitor with whom I have significant experience is OneSite. Simply put, Entrata is better at every single thing. It has a cleaner, more aesthetically pleasing interface. It is more intuitive. It functions better in more browsers. It has more property management tools and more functions available to customers.
SkySlope just has a lot more functionality over this software. All three have a comparable digital signature and templating capabilities. but SkySlope has many additional purposes. I have not found another software like it. Other software I demo-ed was not even close, so SkySlope seems to have the market cornered, but I haven't evaluated again for a couple of years.
