Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…
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Zoho Social
Score 8.9 out of 10
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Zoho Social is a comprehensive social media management platform designed for businesses of all sizes and agencies. It is used to schedule and publish posts, manage conversations—including direct messages, comments, and mentions—across multiple platforms, track keywords, competitors, and hashtags, and generate reports from one dashboard. Supported platforms: Meta (Facebook, Instagram, and Threads), Google Business Profile, YouTube, Pinterest, Mastodon, X (formerly Twitter),…
$0
per month per user
Pricing
Emplifi
Zoho Social
Editions & Modules
No answers on this topic
Free
$0
per month per user
Standard
$15
per month per user
Professional
$40
per month per user
Premium
$65
per month 3 users
Agency
$320
per month 5 users
Agency Plus
$460
per month 5 users
Offerings
Pricing Offerings
Emplifi
Zoho Social
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Add Ons
Users at $10 / user / month
Brands $10 / brand / month
Discount available for annual pricing.
More Pricing Information
Community Pulse
Emplifi
Zoho Social
Features
Emplifi
Zoho Social
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Emplifi
7.8
Ratings
1% above category average
Zoho Social
8.2
Ratings
6% above category average
Boolean keyword searches
8.50 Ratings
00 Ratings
Filtering out noise/spam
7.10 Ratings
00 Ratings
Sentiment analysis
8.00 Ratings
7.90 Ratings
Broad channel coverage
7.50 Ratings
8.40 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi
7.4
Ratings
8% below category average
Zoho Social
8.8
Ratings
9% above category average
Content planning and scheduling
7.80 Ratings
9.20 Ratings
Audience targeting
7.00 Ratings
8.40 Ratings
Content optimization
6.80 Ratings
8.90 Ratings
Workflow management
8.20 Ratings
00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi
6.3
Ratings
23% below category average
Zoho Social
8.6
Ratings
8% above category average
Automated routing and prioritization
6.60 Ratings
8.30 Ratings
Customer interaction histories
6.40 Ratings
8.80 Ratings
Bulk actions
5.80 Ratings
00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi
7.8
Ratings
1% above category average
Zoho Social
8.8
Ratings
13% above category average
Lead generation
8.00 Ratings
8.50 Ratings
Content marketing
7.30 Ratings
9.10 Ratings
Paid media management
8.00 Ratings
00 Ratings
Campaigns and promotions
8.00 Ratings
00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Emplifi
7.2
Ratings
16% below category average
Zoho Social
9.3
Ratings
10% above category average
Twitter
6.70 Ratings
9.30 Ratings
Facebook
8.00 Ratings
9.20 Ratings
LinkedIn
5.90 Ratings
9.20 Ratings
Google+
8.00 Ratings
9.30 Ratings
Instagram
7.00 Ratings
9.30 Ratings
Pinterest
7.00 Ratings
00 Ratings
YouTube
8.00 Ratings
00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi
7.6
Ratings
4% below category average
Zoho Social
8.4
Ratings
6% above category average
Campaign success analytics
8.30 Ratings
8.60 Ratings
Real-time tracking
7.20 Ratings
00 Ratings
Competitor analysis
7.40 Ratings
8.20 Ratings
Account management
Comparison of Account management features of Product A and Product B
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
n a crowded landscape of scheduling software options, this particular solution stands out as a beacon of simplicity and user-friendliness. What truly sets it apart is its ability to strike a delicate balance between ease of use and content flexibility. Unlike some other platforms that may impose restrictions on content size and compromise quality during scheduling, this software manages to preserve the integrity of the content while offering an intuitive interface.
Zoho Social helps us develop posts, and it facilitates the automated publishing, which is vital in sharing the content we want.
Besides, Zoho Social is fruitful in customer engagement plan, where the software manages different accounts, and there is free communications throughout.
Finally, there is social media evaluation, monitoring, and analytics, and all of them brings to us an inference that is accurate and digital.
Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
The Calendar view displaying published posts would be a great feature. You can view published posts displayed in a list, but when scheduling and arranging posts based on a calendar, seeing upcoming posts as well as past posts can be very helpful.
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
I am enjoying using Zoho Social and I look forward to really unwrapping what it has to offer. I need to be able to essentially offload all my social media posting and work so that I can do the actual work of sewing clothes, which is what my business actually does. This way, I can spend a few weeks making different types of content while also sewing clothes and post the content in a way that builds a story for my business and is entertaining.
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
I think it provides good value for money, a streamlined, intuitive, user friendly platform, with lots of features I'm still discovering. The social media publishing is easy and effective to use. We would love to see the monitoring feature included in the basic package but for the price you can't ask much more, really
Every time I've reached out to our account manager or even support in general, they've been there. I love the fact that I can always ask for help. Also, the chat function within the tool is helpful as well. It is something I always look for in a solution because when you're in the middle of working, and there is an issue, you can quickly reach out and get an answer.
The guys at Zoho are amazing. They are always in touch and are willing to help. They regularly send support emails to find out how they can help. They send tips and information on updates. When you need help, they don't hesitate to call. Support is really great from Zoho.
Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any way in the almost a year we've used it.
Zoho Social is more practical. It has the features we need. We just want to share content on our social media accounts and view the post-share stats. The integration process is easy, the sharing process is easy, and these are the key features we need at the moment. Also, we can manage our team and responsibilities by Zoho Social's permission system quite efficiently.
Volaris was able to improve their positive sentiment by 7% in their user-generated content (UGC).
The optimization of content management workflows led to them becoming the second-most-popular airline brand in Mexico and the USA in 2022 according to Emplifi.
By tracking our content performance with Emplifi, we were able to improve our creatives and increase the total shares by 15% vs. previous the year.