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Emplifi vs. Visible Intelligence, discontinued

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emplifi

    Score7.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A

    Visible Intelligence, discontinued

    Score8.4 out of 10
    N/AVisible Intelligence, developed by Visible Technologies and formerly offered under the name Cymfony, was a listening tool with an analytics dashboard. Visible was acquired by Cision, and later discontinued.N/A
    Pricing
    EmplifiVisible Intelligence, discontinued
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EmplifiVisible Intelligence, discontinued
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    EmplifiVisible Intelligence, discontinued
    Listening/monitoring
    Comparison of Listening/monitoring features of Emplifi and Visible Intelligence, discontinued
    Feature
    Emplifi
    7.8
    4 Ratings
    1% above category average
    Visible Intelligence, discontinued
    -
    Ratings
    Boolean keyword searches8.52 Ratings00 Ratings
    Filtering out noise/spam7.13 Ratings00 Ratings
    Sentiment analysis8.02 Ratings00 Ratings
    Broad channel coverage7.54 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Emplifi and Visible Intelligence, discontinued
    Feature
    Emplifi
    7.4
    5 Ratings
    8% below category average
    Visible Intelligence, discontinued
    -
    Ratings
    Content planning and scheduling7.85 Ratings00 Ratings
    Audience targeting7.04 Ratings00 Ratings
    Content optimization6.85 Ratings00 Ratings
    Workflow management8.24 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Emplifi and Visible Intelligence, discontinued
    Feature
    Emplifi
    6.3
    4 Ratings
    23% below category average
    Visible Intelligence, discontinued
    -
    Ratings
    Automated routing and prioritization6.64 Ratings00 Ratings
    Customer interaction histories6.43 Ratings00 Ratings
    Bulk actions5.83 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Emplifi and Visible Intelligence, discontinued
    Feature
    Emplifi
    7.8
    3 Ratings
    1% above category average
    Visible Intelligence, discontinued
    -
    Ratings
    Lead generation8.01 Ratings00 Ratings
    Content marketing7.33 Ratings00 Ratings
    Paid media management8.02 Ratings00 Ratings
    Campaigns and promotions8.01 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Emplifi and Visible Intelligence, discontinued
    Feature
    Emplifi
    7.2
    5 Ratings
    16% below category average
    Visible Intelligence, discontinued
    -
    Ratings
    Twitter6.75 Ratings00 Ratings
    Facebook8.05 Ratings00 Ratings
    LinkedIn5.95 Ratings00 Ratings
    Google+8.01 Ratings00 Ratings
    Instagram7.05 Ratings00 Ratings
    Pinterest7.03 Ratings00 Ratings
    YouTube8.02 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Emplifi and Visible Intelligence, discontinued
    Feature
    Emplifi
    7.6
    5 Ratings
    4% below category average
    Visible Intelligence, discontinued
    -
    Ratings
    Campaign success analytics8.34 Ratings00 Ratings
    Real-time tracking7.25 Ratings00 Ratings
    Competitor analysis7.44 Ratings00 Ratings
    Account management
    Comparison of Account management features of Emplifi and Visible Intelligence, discontinued
    Feature
    Emplifi
    7.3
    5 Ratings
    9% below category average
    Visible Intelligence, discontinued
    -
    Ratings
    Role-based user permissions & privileges8.25 Ratings00 Ratings
    Mobile access6.42 Ratings00 Ratings
    User Ratings
    EmplifiVisible Intelligence, discontinued
    Likelihood to Recommend
    8.8
    (74 ratings)
    7.6
    (2 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    7.0
    (2 ratings)
    Usability
    7.3
    (2 ratings)
    8.0
    (1 ratings)
    Support Rating
    9.0
    (42 ratings)
    8.0
    (1 ratings)
    Online Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    EmplifiVisible Intelligence, discontinued
    Likelihood to Recommend
    Emplifi Inc
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Pros
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Discontinued Products
    • The way the cloud of related terms, a.k.a "social media differentiating terms", was organized into a chart with the frequency of appearance was extremely helpful. Each term was also a link to other terms that may be related to your research as well, which was insightful.
    • Visible Intelligence allows you to view the differentiating terms across platforms. This is particularly a useful tool when trying to compare and understand what is being said and where exactly (Blogs, Twitter, Facebook, etc.)
    • Most of the social media analytical tools allow you to view "sample content". However, and I find this extremely useful in many cases, Visible Intelligence allows you to directly connect with the person that posted the content. Because of such feature more clarification can be accomplished.
    Read full review
    Cons
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Discontinued Products
    No answers on this topic
    Likelihood to Renew
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    Discontinued Products
    I loved the way Visible Intelligence was similar yet different from Radian6. Although I have more experience with Radian6, it still wasn't hard to use and get familiar with Visible Intelligence. I personally liked how easy it was to do your "thing" and conduct your analysis using VI. That is plenty of reason for me to consider re-using it in any project that requires social media analysis.
    Read full review
    Usability
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Online Training
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Emplifi Inc
    No answers on this topic
    Discontinued Products
    No answers on this topic
    Return on Investment
    Emplifi Inc
    No answers on this topic
    Discontinued Products
    • Faster/better content analysis.
    • Faster return time of reports.
    Read full review
    ScreenShots

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.