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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emplifi

    Score7.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A

    Hootsuite Insights

    Score9.9 out of 10
    N/AuburVu (for a time known as Hootsuite Insights) analyzed big social data, combining monitoring capabilities, data analysis and reporting features to show insights like influencers, stories, and trends. It was acquired by Hootsuite in 2014, and has since been discontinued.N/A
    Pricing
    EmplifiHootsuite Insights
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EmplifiHootsuite Insights
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    EmplifiHootsuite Insights
    Listening/monitoring
    Comparison of Listening/monitoring features of Emplifi and uberVu (discontinued)
    Feature
    Emplifi
    7.8
    4 Ratings
    1% above category average
    uberVu (discontinued)
    -
    Ratings
    Boolean keyword searches8.52 Ratings00 Ratings
    Filtering out noise/spam7.13 Ratings00 Ratings
    Sentiment analysis8.02 Ratings00 Ratings
    Broad channel coverage7.54 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Emplifi and uberVu (discontinued)
    Feature
    Emplifi
    7.4
    5 Ratings
    8% below category average
    uberVu (discontinued)
    -
    Ratings
    Content planning and scheduling7.85 Ratings00 Ratings
    Audience targeting7.04 Ratings00 Ratings
    Content optimization6.85 Ratings00 Ratings
    Workflow management8.24 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Emplifi and uberVu (discontinued)
    Feature
    Emplifi
    6.3
    4 Ratings
    23% below category average
    uberVu (discontinued)
    -
    Ratings
    Automated routing and prioritization6.64 Ratings00 Ratings
    Customer interaction histories6.43 Ratings00 Ratings
    Bulk actions5.83 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Emplifi and uberVu (discontinued)
    Feature
    Emplifi
    7.8
    3 Ratings
    1% above category average
    uberVu (discontinued)
    -
    Ratings
    Lead generation8.01 Ratings00 Ratings
    Content marketing7.33 Ratings00 Ratings
    Paid media management8.02 Ratings00 Ratings
    Campaigns and promotions8.01 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Emplifi and uberVu (discontinued)
    Feature
    Emplifi
    7.2
    5 Ratings
    16% below category average
    uberVu (discontinued)
    -
    Ratings
    Twitter6.75 Ratings00 Ratings
    Facebook8.05 Ratings00 Ratings
    LinkedIn5.95 Ratings00 Ratings
    Google+8.01 Ratings00 Ratings
    Instagram7.05 Ratings00 Ratings
    Pinterest7.03 Ratings00 Ratings
    YouTube8.02 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Emplifi and uberVu (discontinued)
    Feature
    Emplifi
    7.6
    5 Ratings
    4% below category average
    uberVu (discontinued)
    -
    Ratings
    Campaign success analytics8.34 Ratings00 Ratings
    Real-time tracking7.25 Ratings00 Ratings
    Competitor analysis7.44 Ratings00 Ratings
    Account management
    Comparison of Account management features of Emplifi and uberVu (discontinued)
    Feature
    Emplifi
    7.3
    5 Ratings
    9% below category average
    uberVu (discontinued)
    -
    Ratings
    Role-based user permissions & privileges8.25 Ratings00 Ratings
    Mobile access6.42 Ratings00 Ratings
    Best Alternatives
    EmplifiHootsuite Insights
    Small Businesses
    Sendible
    Score7.6 out of 10
    Mention
    Score9.4 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Mention
    Score9.4 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    Social Suite by Reputation.com
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EmplifiHootsuite Insights
    Likelihood to Recommend
    8.8
    (74 ratings)
    10.0
    (2 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    10.0
    (2 ratings)
    Usability
    7.3
    (2 ratings)
    10.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.0
    (42 ratings)
    10.0
    (1 ratings)
    Online Training
    6.0
    (1 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    10.0
    (1 ratings)
    User Testimonials
    EmplifiHootsuite Insights
    Likelihood to Recommend
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    Discontinued Products
    I liked uberVU a lot, and thought I was lucky to have found them (they actually responded to my tweet when I was vendor-searching, which was good to know as they were doing just what we were planning to use the software for). They are relatively small, which allows to have a great personal relationship and we felt very valued as a client. They provided great value - some of their competitors allow for more features (which explains their higher price), but there was no way to opt out of the unnecessary features to lower the price - uberVU didn't have any of that, it was just what we needed and in our price range
    Read full review
    Pros
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Discontinued Products
    • Easy to see what people are saying on social media about clients.
    • Creates reports that can be limited to certain time frames.
    • Able to see the reach of users so you can breakdown by influencers.
    Read full review
    Cons
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Discontinued Products
    • I honestly didn't have any issues with them. Being able to set the real-time alerts as "every 15 minutes" took some figuring out to do, and we were still in the trial mode while we did that - it wasn't particularly intuitive for other users, but once we walked them through, everything worked well.
    Read full review
    Likelihood to Renew
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    Discontinued Products
    I find it a great tool in the digital strategy world to see what people are saying across social platforms. It's much more efficient that doing a search on the platform itself and provides a lot of information extremely quickly
    Read full review
    Usability
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    Discontinued Products
    All the users found the product intuitive and easy to use.
    Read full review
    Reliability and Availability
    Emplifi Inc
    No answers on this topic
    Discontinued Products
    A couple of times it was a little slow, but this didn't result in any negative impact for us. There was no downtime as I could recall or notice.
    Read full review
    Support Rating
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    Discontinued Products
    Every time we needed help, the support was great. We had no issues, mostly needed usability walkthroughs and had questions about features.
    Read full review
    Online Training
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Discontinued Products
    I got the training while I was evaluating and in the trial period. Then I trained the others myself
    Read full review
    Implementation Rating
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Discontinued Products
    Not applicable since it is SAAS - all we needed was to sign up, which was easy
    Read full review
    Alternatives Considered
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    Discontinued Products
    Radian6 and Brandwatch were on the short list. We picked uberVU for its combination of price and features. It did not have extra features we didn't need, they were customizable and flexible enough to meet all of our needs
    Read full review
    Return on Investment
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    Discontinued Products
    • Easier to handle crisis.
    • Ability to find out statistics to quantify and qualify what you're doing for customers.
    Read full review
    ScreenShots

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.