Emplifi vs. Meta Business Suite

- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.

Incentivized

Meta Business Suite is great if you are a business that is heavily reliant on paid media performance. It is also a great platform if we are looking to scale paid performance and look to send partnership ads live with existent creators and influencers we are working with.

Incentivized

• Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
• Community - really simple one board collecting of all our social messages makes replying simple
• dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals

Incentivized

• Allows you to upload current email lists and drive ads to them more passively than email.
• Audience segmentation tools make it easy to target prospects based on actions taken on specific pages.
• Lookalike tools allow you to build new prospect lists based on common interests of your current clients.
• The ability to test multiple variations of ads against each other and report on them directly from the dashboard simplifies the decision-making process to optimize advertising efforts.

Incentivized

• Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
• Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
• The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators

• Reporting, especially as you drill down. For example, it won't show you purchases by region or hour of the day.
• Consistency has been an issue. Top-performing campaigns/ad sets/ads will hit a wall overnight for no apparent reason.
• Cloning ads doesn't work between certain campaign types. It seems like they could make it so that even a partial copy can be made, with other required fields left empty.

Incentivized

the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy

Incentivized

We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.

Incentivized

Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.

Incentivized

The main barriers is that Facebook has stitched together so many legacy systems and verifications and whatnot that it's sometimes hard to onboard new people or get all of the accounts to work together. Once it does, it does work very well.

Incentivized

I've only dealt with the API having issues a couple times, but as you can imagine an outage is not something an advertiser would find acceptable, especially during any ecommerce-heavy time of year. The overall platform could use some help with availability when it comes to authentication, as it struggles with consistency in authentication.

Incentivized

There are a lot of shortcomings when it comes to performance. There are pages that I do not expect to have much information to load on the page, yet it takes an incredibly long time (10+ secondes). I have not had experience with the integration slowing other platforms down too much.

Incentivized

Every time I've reached out to our account manager or even support in general, they've been there. I love the fact that I can always ask for help. Also, the chat function within the tool is helpful as well. It is something I always look for in a solution because when you're in the middle of working, and there is an issue, you can quickly reach out and get an answer.

Incentivized

I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.

The online training was fine but, in the end, the best way to learn any product is by actually using it.

The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!

If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath

Incentivized

Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any way in the almost a year we've used it.

Meta Business Suite is a good paid media option that offers several features for building ad campaigns, which other paid media channels lack. The usability is generally good, but it probably isn't quite as intuitive as Google, as a comparison. LinkedIn is behind all of these platforms, as its ad features are not as advanced. Overall, Meta is highly ranked.

Incentivized

This product is definitely able to run at scale, but it would be wise to have enough eyeballs to oversee it and the tools for keeping the campaigns, adsets, and ads organized could use some improvement. I can also see the UI interfering with usability at greater amounts of scale.

Incentivized

• Volaris was able to improve their positive sentiment by 7% in their user-generated content (UGC).
• The optimization of content management workflows led to them becoming the second-most-popular airline brand in Mexico and the USA in 2022 according to Emplifi.
• By tracking our content performance with Emplifi, we were able to improve our creatives and increase the total shares by 15% vs. previous the year.

Incentivized

• Definitely has a positive ROI with increasing sales, but beware because it's not easy to measure on every stage of the funnel (how much does an ad in the very top of the funnel should be accounted for on a sale?). Attribution is hard sometimes.
• Managing is expensive and time-consuming. So far we haven't been able to find any solution to automate this. We are using automatic rules but you still need to be on top of things (considering how much budget we are spending on this).
• Beware on Facebook suspending your account. As I said before, the suspension was completely unjustified (they ended up activating it again) but don't over-rely on this platform because they just don't care if you spend your money there or elsewhere. They just don't give a damn about the customer (you).

Incentivized