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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emplifi

    Score7.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A

    MavSocial

    Score9 out of 10
    Small Businesses (1-50 employees)
    MavSocial is a social media visual content management, publishing and advertising platform for brands and agencies. The platform comprises of a number of modules: Visual Content Management: Upload, store and manage to a cloud based library, all images, photo, videos etc., for owned, licensed and UGC License Content: Access over 100m free stock images Plan Campaigns: Create social media cross platform campaigns, including campaign calendar Schedule and…

    $78

    per month

    Pricing
    EmplifiMavSocial
    Editions & Modules
    No answers on this topic
    Pro
    $78
    per month
    Business
    $199
    per month
    Enterprise
    $499
    per month
    Offerings
    Pricing Offerings
    EmplifiMavSocial
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details
    More Pricing Information
    Features
    EmplifiMavSocial
    Listening/monitoring
    Comparison of Listening/monitoring features of Emplifi and MavSocial
    Feature
    Emplifi
    7.8
    4 Ratings
    1% above category average
    MavSocial
    -
    Ratings
    Boolean keyword searches8.52 Ratings00 Ratings
    Filtering out noise/spam7.13 Ratings00 Ratings
    Sentiment analysis8.02 Ratings00 Ratings
    Broad channel coverage7.54 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Emplifi and MavSocial
    Feature
    Emplifi
    7.4
    5 Ratings
    8% below category average
    MavSocial
    9.0
    2 Ratings
    11% above category average
    Content planning and scheduling7.85 Ratings9.52 Ratings
    Audience targeting7.04 Ratings9.01 Ratings
    Content optimization6.85 Ratings9.01 Ratings
    Workflow management8.24 Ratings8.52 Ratings
    Engagement
    Comparison of Engagement features of Emplifi and MavSocial
    Feature
    Emplifi
    6.3
    4 Ratings
    23% below category average
    MavSocial
    -
    Ratings
    Automated routing and prioritization6.64 Ratings00 Ratings
    Customer interaction histories6.43 Ratings00 Ratings
    Bulk actions5.83 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Emplifi and MavSocial
    Feature
    Emplifi
    7.8
    3 Ratings
    1% above category average
    MavSocial
    9.0
    1 Ratings
    15% above category average
    Lead generation8.01 Ratings00 Ratings
    Content marketing7.33 Ratings00 Ratings
    Paid media management8.02 Ratings9.01 Ratings
    Campaigns and promotions8.01 Ratings9.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Emplifi and MavSocial
    Feature
    Emplifi
    7.2
    5 Ratings
    16% below category average
    MavSocial
    9.6
    2 Ratings
    13% above category average
    Twitter6.75 Ratings9.52 Ratings
    Facebook8.05 Ratings10.02 Ratings
    LinkedIn5.95 Ratings10.02 Ratings
    Google+8.01 Ratings00 Ratings
    Instagram7.05 Ratings9.52 Ratings
    Pinterest7.03 Ratings00 Ratings
    YouTube8.02 Ratings9.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Emplifi and MavSocial
    Feature
    Emplifi
    7.6
    5 Ratings
    4% below category average
    MavSocial
    7.5
    2 Ratings
    5% below category average
    Campaign success analytics8.34 Ratings7.02 Ratings
    Real-time tracking7.25 Ratings8.02 Ratings
    Competitor analysis7.44 Ratings00 Ratings
    Account management
    Comparison of Account management features of Emplifi and MavSocial
    Feature
    Emplifi
    7.3
    5 Ratings
    9% below category average
    MavSocial
    9.0
    2 Ratings
    12% above category average
    Role-based user permissions & privileges8.25 Ratings10.01 Ratings
    Mobile access6.42 Ratings8.01 Ratings
    User Ratings
    EmplifiMavSocial
    Likelihood to Recommend
    8.8
    (74 ratings)
    9.0
    (2 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    -
    (0 ratings)
    Usability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (42 ratings)
    -
    (0 ratings)
    Online Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    EmplifiMavSocial
    Likelihood to Recommend
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    MavSocial
    MavSocial is best suited for small businesses with 10 profiles to manage or less. The next best would be businesses with 11-30 profiles to manage. Above that, I believe there is other software that may be able to provide the same/similar features for similar cost and with more quality control on their system.
    Incentivized
    Read full review
    Pros
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    MavSocial
    • Social Media Posting & Management
    • Campaign Separation
    • Provides Insightful Analytics
    Incentivized
    Read full review
    Cons
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    MavSocial
    • The reporting features of MavSocial are amazing; however, they tend to be a bit buggy. Some of this is due to the social media platforms changing their API so frequently; however, this feature was a huge selling point for me so I'd like to see them keep up with this a little better.
    Incentivized
    Read full review
    Likelihood to Renew
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    MavSocial
    No answers on this topic
    Usability
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    MavSocial
    No answers on this topic
    Support Rating
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    MavSocial
    No answers on this topic
    Online Training
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    MavSocial
    No answers on this topic
    Implementation Rating
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    MavSocial
    No answers on this topic
    Alternatives Considered
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    MavSocial
    I went with Mavsocial due to cost and the ability to scale the tool.
    Incentivized
    Read full review
    Return on Investment
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    MavSocial
    • When I was first starting my business MavSocial allowed me to get started with very little monthly investment.
    • The reporting features which I love can be buggy and cause problems when trying to pull reports same day.
    Incentivized
    Read full review
    ScreenShots

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.

    MavSocial Screenshots

    Screenshot of DashboardScreenshot of Visual Content LibraryScreenshot of Access over 70m stock images from world class stock libraries such as Getty Images and BigstockScreenshot of RSS ManagerScreenshot of Individual image view with TAGSScreenshot of Content Calendar