Emplifi vs. Loomly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emplifi
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
Loomly
Score 8.1 out of 10
N/A
Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels. Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations,…
$0
up to 1 user
Pricing
EmplifiLoomly
Editions & Modules
No answers on this topic
Free
$0
up to 1 user
Enterprise
Contact Vendor
Enterprise
Custom
Offerings
Pricing Offerings
EmplifiLoomly
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
EmplifiLoomly
Features
EmplifiLoomly
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Emplifi
7.8
Ratings
1% above category average
Loomly
-
Ratings
Boolean keyword searches8.50 Ratings00 Ratings
Filtering out noise/spam7.10 Ratings00 Ratings
Sentiment analysis8.00 Ratings00 Ratings
Broad channel coverage7.50 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Emplifi
7.4
Ratings
8% below category average
Loomly
8.4
Ratings
4% above category average
Content planning and scheduling7.80 Ratings8.90 Ratings
Audience targeting7.00 Ratings7.50 Ratings
Content optimization6.80 Ratings9.00 Ratings
Workflow management8.20 Ratings8.50 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Emplifi
6.3
Ratings
23% below category average
Loomly
7.7
Ratings
3% below category average
Automated routing and prioritization6.60 Ratings00 Ratings
Customer interaction histories6.40 Ratings8.00 Ratings
Bulk actions5.80 Ratings7.40 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Emplifi
7.8
Ratings
1% above category average
Loomly
8.0
Ratings
3% above category average
Lead generation8.00 Ratings00 Ratings
Content marketing7.30 Ratings8.00 Ratings
Paid media management8.00 Ratings8.00 Ratings
Campaigns and promotions8.00 Ratings8.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Emplifi
7.2
Ratings
16% below category average
Loomly
8.7
Ratings
3% above category average
Twitter6.70 Ratings8.90 Ratings
Facebook8.00 Ratings8.90 Ratings
LinkedIn5.90 Ratings9.40 Ratings
Google+8.00 Ratings8.00 Ratings
Instagram7.00 Ratings8.90 Ratings
Pinterest7.00 Ratings8.90 Ratings
YouTube8.00 Ratings8.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Emplifi
7.6
Ratings
4% below category average
Loomly
8.0
Ratings
1% above category average
Campaign success analytics8.30 Ratings9.00 Ratings
Real-time tracking7.20 Ratings7.00 Ratings
Competitor analysis7.40 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Emplifi
7.3
Ratings
9% below category average
Loomly
7.8
Ratings
3% below category average
Role-based user permissions & privileges8.20 Ratings8.50 Ratings
Mobile access6.40 Ratings7.00 Ratings
Best Alternatives
EmplifiLoomly
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EmplifiLoomly
Likelihood to Recommend
8.8
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
-
(0 ratings)
Usability
7.3
(0 ratings)
8.4
(0 ratings)
Support Rating
9.0
(0 ratings)
-
(0 ratings)
Online Training
6.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
EmplifiLoomly
Likelihood to Recommend
- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
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Loomly is the best. Truly I love it. It has been super helpful to send quick videos to remote co-workers and feel like we are sitting face to face getting work done. It's increased productivity and its great for managing my calendar and sending what I need to, when I need to
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Pros
  • Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
  • Community - really simple one board collecting of all our social messages makes replying simple
  • dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals
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  • Overview of all accounts is extremely helpful when managing multiple accounts
  • Approval flow for team members and clients
  • Simplicity of use
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Cons
  • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
  • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
  • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
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  • Ability to change the background
  • Takes a while to create a drafted post for scheduling
  • More post ideas around holidays and observances
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Likelihood to Renew
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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These services that Loomly offers when integrating multiple social media platforms is invaluable. It makes this side of the business a breeze.
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Usability
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
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It's easy to use. I think that's one of the key selling points. I've used trials of other social media management platforms, and they've been more difficult to introduce to my clients, which drives a wedge. Loomly has been fairly easy to introduce my clients to, therefore optimising review timelines and ease.
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Support Rating
Every time I've reached out to our account manager or even support in general, they've been there. I love the fact that I can always ask for help. Also, the chat function within the tool is helpful as well. It is something I always look for in a solution because when you're in the middle of working, and there is an issue, you can quickly reach out and get an answer.
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The chat feature is 10/10
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Online Training
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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No answers on this topic
Implementation Rating
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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No answers on this topic
Alternatives Considered
Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any way in the almost a year we've used it.
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I found Loomly, while more simple, to be the most worth the price. Especially because I specifically can view analytics on client accounts directly, there's no need for me to have it within my platform. However, I know this is crucial for a lot of people. If they're looking for that, I'd probably say another platform might be better. But for me, Loomly is perfect!
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Return on Investment
  • Volaris was able to improve their positive sentiment by 7% in their user-generated content (UGC).
  • The optimization of content management workflows led to them becoming the second-most-popular airline brand in Mexico and the USA in 2022 according to Emplifi.
  • By tracking our content performance with Emplifi, we were able to improve our creatives and increase the total shares by 15% vs. previous the year.
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  • Easy to use for all members
  • Can schedule all your content for many accounts in one place
  • Makes it more effective as both team members and clients have access to it
  • It is effective to cover everything about social media from scheduling to replying to comments and audience
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ScreenShots

Emplifi Screenshots

Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.

Loomly Screenshots

Screenshot of Loomly DashboardScreenshot of Loomly List ViewScreenshot of Loomly Calendar ViewScreenshot of Loomly Post BuilderScreenshot of Loomly Post FinetuningScreenshot of Loomly Post View