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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emplifi

    Score7.6 out of 10
    Mid-Size Companies (51-1,000 employees)
    Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A

    GroupTweet (discontinued)

    Score5 out of 10
    N/AGroupTweet allowed contributors to Tweet from a single Twitter account without the need to share the organization's Twitter password. Authorized contributors can tweet directly from their own personal Twitter accounts (if desired) using any Twitter app each prefers. The tool is now discontinued.

    $7.99

    per month

    Pricing
    EmplifiGroupTweet (discontinued)
    Editions & Modules
    No answers on this topic
    5 contributors
    $7.99 per month
    per month
    10 contributors
    $14.99 per month
    per month
    30 contributors
    $24.99 per month
    per month
    Unlimited contributors
    $39.99 per month
    per month
    Offerings
    Pricing Offerings
    EmplifiGroupTweet (discontinued)
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsOffer educational discounts for schools & teachers. Email edu@GroupTweet.com. Plan on activating multiple accounts with GroupTweet or need a custom-priced plan? Email custom@GroupTweet.com.
    More Pricing Information
    Features
    EmplifiGroupTweet (discontinued)
    Listening/monitoring
    Comparison of Listening/monitoring features of Emplifi and GroupTweet (discontinued)
    Feature
    Emplifi
    7.8
    4 Ratings
    1% above category average
    GroupTweet (discontinued)
    -
    Ratings
    Boolean keyword searches8.52 Ratings00 Ratings
    Filtering out noise/spam7.13 Ratings00 Ratings
    Sentiment analysis8.02 Ratings00 Ratings
    Broad channel coverage7.54 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Emplifi and GroupTweet (discontinued)
    Feature
    Emplifi
    7.4
    5 Ratings
    8% below category average
    GroupTweet (discontinued)
    -
    Ratings
    Content planning and scheduling7.85 Ratings00 Ratings
    Audience targeting7.04 Ratings00 Ratings
    Content optimization6.85 Ratings00 Ratings
    Workflow management8.24 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Emplifi and GroupTweet (discontinued)
    Feature
    Emplifi
    6.3
    4 Ratings
    23% below category average
    GroupTweet (discontinued)
    -
    Ratings
    Automated routing and prioritization6.64 Ratings00 Ratings
    Customer interaction histories6.43 Ratings00 Ratings
    Bulk actions5.83 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Emplifi and GroupTweet (discontinued)
    Feature
    Emplifi
    7.8
    3 Ratings
    1% above category average
    GroupTweet (discontinued)
    -
    Ratings
    Lead generation8.01 Ratings00 Ratings
    Content marketing7.33 Ratings00 Ratings
    Paid media management8.02 Ratings00 Ratings
    Campaigns and promotions8.01 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Emplifi and GroupTweet (discontinued)
    Feature
    Emplifi
    7.2
    5 Ratings
    16% below category average
    GroupTweet (discontinued)
    -
    Ratings
    Twitter6.75 Ratings00 Ratings
    Facebook8.05 Ratings00 Ratings
    LinkedIn5.95 Ratings00 Ratings
    Google+8.01 Ratings00 Ratings
    Instagram7.05 Ratings00 Ratings
    Pinterest7.03 Ratings00 Ratings
    YouTube8.02 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Emplifi and GroupTweet (discontinued)
    Feature
    Emplifi
    7.6
    5 Ratings
    4% below category average
    GroupTweet (discontinued)
    -
    Ratings
    Campaign success analytics8.34 Ratings00 Ratings
    Real-time tracking7.25 Ratings00 Ratings
    Competitor analysis7.44 Ratings00 Ratings
    Account management
    Comparison of Account management features of Emplifi and GroupTweet (discontinued)
    Feature
    Emplifi
    7.3
    5 Ratings
    9% below category average
    GroupTweet (discontinued)
    -
    Ratings
    Role-based user permissions & privileges8.25 Ratings00 Ratings
    Mobile access6.42 Ratings00 Ratings
    Best Alternatives
    EmplifiGroupTweet (discontinued)
    Small Businesses
    Sendible
    Score7.6 out of 10
    Echobox Social
    Score9.7 out of 10
    Medium-sized Companies
    Vista Social
    Score9.5 out of 10
    Echobox Social
    Score9.7 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score7.3 out of 10
    X Pro
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    EmplifiGroupTweet (discontinued)
    Likelihood to Recommend
    8.8
    (74 ratings)
    10.0
    (1 ratings)
    Likelihood to Renew
    9.1
    (6 ratings)
    10.0
    (1 ratings)
    Usability
    7.3
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (42 ratings)
    10.0
    (1 ratings)
    Online Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    EmplifiGroupTweet (discontinued)
    Likelihood to Recommend
    Emplifi Inc
    - Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
    Incentivized
    Read full review
    Discontinued Products
    GroupTweet will work well for any brand that needs to extend their message through advocates authorized by GroupTweet. Our media company, The Breaking News Network, is the largest hyperlocal media network devoted to social good, and unique in providing a way for any community newsmaker to get their word out through our city feeds. Over 4,000 Twitter feeds - for example, city politicians, civic groups, nonprofits and performing arts organizations - are authorized to share content on our 400 city feeds.
    Read full review
    Pros
    Emplifi Inc
    • Helps us prioritize requests based on urgency and tone
    • Helps us divide work between several teams
    • Helps us keep an eye on how our posts are being recieved and are performing
    • Helps us stay in contact with customers, and helps us understand particular customers needs
    • Helps us separate the chaff from the wheat
    Read full review
    Discontinued Products
    • Since Twitter is a vehicle for breaking news, our correspondents in each of our 400 cities uses a simple hashtag to syndicate their local news and events. It is simple to use and correspondents don't have to do anything differently to share their messages across our city feeds.
    • We can mobilize our correspondents to collectively promote news and events that impact the public good. For example, we can develop advocate networks to support initiatives like crowdfunding campaigns
    Read full review
    Cons
    Emplifi Inc
    • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
    • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
    • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
    Read full review
    Discontinued Products
    • GroupTweet would be awesome if the service for collaboratively distributing info extended to Facebook, G+ and other social networks. However, that's probably something out of their control to develop.
    Read full review
    Likelihood to Renew
    Emplifi Inc
    the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
    Incentivized
    Read full review
    Discontinued Products
    GroupTweet is simply the best way to syndicate messages across Twitter. It takes time to build the foundation of authorized users, but once the user base understood the power we provided to get their message out, it has become institutionally utilized.
    Read full review
    Usability
    Emplifi Inc
    Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Emplifi Inc
    We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Online Training
    Emplifi Inc
    The online training was fine but, in the end, the best way to learn any product is by actually using it.
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Emplifi Inc
    The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Emplifi Inc
    We have used Sprinklr to source UGC content as well, but found the platform to be much more time intensive when searching for the desired images. Additionally, Emplifi's UGC tool has incremental tools the other platforms do not provide, including the ability to share images on digital screens within the property and put carousels on our websites.
    Incentivized
    Read full review
    Discontinued Products
    There is no other product like GroupTweet! It is simple and takes no extra resources to use it, just add a hashtag. We are unusual in that we use GroupTweet for over 400 Twitter accounts. It would also work well for single accounts with a number of collaborative users.
    Read full review
    Return on Investment
    Emplifi Inc
    • reporting - this has massively reduced the time spent on creating reports for social media activities
    • paid ads - has provided detailed analysis of how our ads are performing
    • community - reduced the time taken to respond to social messages, resulting in more leads
    Incentivized
    Read full review
    Discontinued Products
    • Since The Breaking News Network is noncommercial, we use GroupTweet to extend our facility to support the community by functioning as Twitter based bulletin boards. By offering a free and valuable service to the community instead of a pushy sales person trying to sell advertising, we create a lot of good will.
    • In the future, we will use GroupTweet to get advocate networks to support crowdfunding initiatives we bring forward with our new crowdfunding marketing company, BNN Funding. For more information on how we develop massive advocate networks, BNNFunding.com
    Read full review
    ScreenShots

    Emplifi Screenshots

    Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.