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Emozo’s DIY Research & Feedback Collection platform vs. Kantar Research Services

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Emozo’s DIY Research & Feedback Collection platform

    N/AN/AEmozo’s DIY Research & Feedback Collection platform uses behavioral and emotional insights to help clients drive the right decisions for digital content. Combined with consulting services and panels, Emozo helps clients go beyond traditional customer data analytics and delve into customers’ hearts and minds to understand the effectiveness and impact of all digital content. Emozo helps clients create and deploy more purposeful digital content – ads, applications, streaming media content,…

    $2,750

    Project Project

    Kantar Research Services

    Score8 out of 10
    N/AKantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
    Pricing
    Emozo’s DIY Research & Feedback Collection platformKantar Research Services
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Emozo’s DIY Research & Feedback Collection platformKantar Research Services
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Best Alternatives
    Emozo’s DIY Research & Feedback Collection platformKantar Research Services
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    Enterprises
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    All AlternativesView all alternativesView all alternatives
    User Ratings
    Emozo’s DIY Research & Feedback Collection platformKantar Research Services
    Likelihood to Recommend
    -
    (0 ratings)
    7.6
    (3 ratings)
    User Testimonials
    Emozo’s DIY Research & Feedback Collection platformKantar Research Services
    Likelihood to Recommend
    Emozo Labs, Inc.
    No answers on this topic
    Kantar
    Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
    Incentivized
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    Pros
    Emozo Labs, Inc.
    No answers on this topic
    Kantar
    • There studies provide brand insights in the most particular way.
    • They also help in media planning & measuring their effectiveness.
    • Helps in building brands.
    Incentivized
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    Cons
    Emozo Labs, Inc.
    No answers on this topic
    Kantar
    • The platform can be confusing to navigate at times; UX could be simplified.
    • Ability to utilize more competitive datasets would be helpful.
    • Sometimes takes a while to return data and build out full insights.
    Incentivized
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    Alternatives Considered
    Emozo Labs, Inc.
    No answers on this topic
    Kantar
    Easy to use, better pricing, deeper understanding.
    Incentivized
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    Return on Investment
    Emozo Labs, Inc.
    No answers on this topic
    Kantar
    • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
    Incentivized
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