Emotive.io vs. Listrak

Given our experience, we hesitate to recommend Emotive.io to anyone. We had a year contract that included a monthly subscription fee and opted to move our SMS marketing to a more reliable platform and service -- despite having to pay for six months of service to fulfill our contract. At no time, did our account manager attempt to honor the promise made by her predecessor to reimburse us for services not rendered. Billing questions arising months after our departure resulted in the same experience of apathy.

Incentivized

We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.

Incentivized

• Low pricing
• Shopify integration

• The conductor email builder is easy to use.
• They have improved their customer service team.
• Open to suggestions and will work collaboratively.
• Help build insights from campaigns and recommend improvements.

Incentivized

• After investing many hours to build segmented automated flows, in my experience, the flows did not work and tech support was unable to diagnose them.
• The responsive team we had was replaced with a new team that was indifferent to our issues. This included our Account Manager and her superior. Customer Support was responsive but unable to correct the technical problems.
• It appeared the company was experiencing churn. High turnover. Apathy.
• We initially saw growth in options and sales . Over several months, growth stagnated.

Incentivized

• Difficult and steep learning curve
• Email builder is complicated and not intuitive
• CONTRACTS ARE UNCLEAR
• Company will not honor cancellation requests made in a timely manner

Postscript is more expensive, and worked well for a while, but not really worth the cost. Attentive is cheaper than Emotive and Postscript, and they are performing 10x better than both combined

The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.

Incentivized

• Postive ROI
• Increase in traffic
• Increase in Sales

Incentivized

• Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
• Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.

Incentivized