TrustRadius

EmailOctopus vs. Listrak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
EmailOctopus
Score 9.0 out of 10
N/A
EmailOctopus in London offers low cost email marketing for next to nothing. The platform provides a simplified user interface but that allows marketers to create their own HTML emails, and deliver them to subscribers inboxes with only a few clicks.
$8
per month for 500 subscribers and 10,000 emails per month
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Pricing
EmailOctopusListrak
Editions & Modules
Starter
Free
for 2,500 subscribers and 10,000 emails per month
Pro
starting at $8
per month for 500 subscribers and 10,000 emails per month
No answers on this topic
Offerings
Pricing Offerings
EmailOctopusListrak
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
EmailOctopusListrak
Best Alternatives
EmailOctopusListrak
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Mautic
Score 9.0 out of 10
Medium-sized Companies

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The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises

No answers on this topic

Iterable
Iterable
Score 8.7 out of 10
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User Ratings
EmailOctopusListrak
Likelihood to Recommend
-
(0 ratings)
7.1
(0 ratings)
User Testimonials
EmailOctopusListrak
Likelihood to Recommend
No answers on this topic
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
Verified User
Anonymous
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Pros
No answers on this topic
  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
SH
shari hoenig
VP, ecommerce + marketing
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Cons
No answers on this topic
  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
Verified User
Anonymous
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Alternatives Considered
No answers on this topic
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Steffany Winkelmann | TrustRadius Reviewer
Steffany Winkelmann
Email Marketing Analyst
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Return on Investment
No answers on this topic
  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
Taylor Patton | TrustRadius Reviewer
Taylor Patton
Email Marketing Manager
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