Elementor vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Elementor
Score 8.9 out of 10
N/A
Elementor is a Wordpress page builder and creative toolkit featuring a drag and drop live editor, 100+ widgets, and tools to landing pages and popups.
$11.99
per month
Optimizely Content Management System
Score 8.6 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Pricing
ElementorOptimizely Content Management System
Editions & Modules
Lite
$11.99
per month
Basic
$14.99
per month
Business
$24.99
per month
Grow
$32.99
per month
Expert
$149.00
per year
No answers on this topic
Offerings
Pricing Offerings
ElementorOptimizely Content Management System
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsPrices reflect deployment via WordPress. Options are also available for use with WooCommerce. A discount is offered for annual billing.
More Pricing Information
Community Pulse
ElementorOptimizely Content Management System
Features
ElementorOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
Elementor
7.0
Ratings
14% below category average
Optimizely Content Management System
8.5
Ratings
5% above category average
Role-based user permissions7.00 Ratings8.50 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Elementor
3.0
Ratings
87% below category average
Optimizely Content Management System
8.0
Ratings
5% above category average
API4.00 Ratings8.10 Ratings
Internationalization / multi-language2.00 Ratings7.80 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Elementor
7.9
Ratings
2% above category average
Optimizely Content Management System
7.9
Ratings
2% above category average
WYSIWYG editor7.50 Ratings7.80 Ratings
Code quality / cleanliness8.50 Ratings8.30 Ratings
Admin section9.50 Ratings8.20 Ratings
Page templates10.00 Ratings8.40 Ratings
Library of website themes9.00 Ratings7.50 Ratings
Mobile optimization / responsive design7.00 Ratings7.90 Ratings
Publishing workflow8.00 Ratings8.20 Ratings
Form generator4.00 Ratings6.90 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Elementor
6.2
Ratings
17% below category average
Optimizely Content Management System
7.6
Ratings
3% above category average
Content taxonomy7.70 Ratings8.20 Ratings
SEO support5.00 Ratings7.20 Ratings
Bulk management5.00 Ratings7.10 Ratings
Availability / breadth of extensions6.20 Ratings7.50 Ratings
Community / comment management7.00 Ratings8.00 Ratings
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User Ratings
ElementorOptimizely Content Management System
Likelihood to Recommend
8.5
(0 ratings)
8.6
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.6
(0 ratings)
Usability
7.0
(0 ratings)
8.5
(0 ratings)
Availability
-
(0 ratings)
9.2
(0 ratings)
Support Rating
2.0
(0 ratings)
10.0
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
6.4
(0 ratings)
User Testimonials
ElementorOptimizely Content Management System
Likelihood to Recommend
I would recommend this for the ease of use and price. It is a good value for any website developer or designer to be able to create multiple websites a year with super simple coding. If you've got a way to speed up your website without using WP Rocket, then it's even better! I think this software is specifically made for someone with a coding background and would recommend that you have a background with Wordpress to make using this software even easier
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Very much if a business is doing a rebrand, for example, or a digital transformation, the DXP product is super competitive. The managed services that provided around the infrastructure and all of the moving parts really, really works well. It just makes life as a developer very easy when ultimately you just have to do the code and deploy it out and don't worry about the environment infrastructure. I think it's really, really well and fits in really well with that. Areas where it's not so great in my experience, I would say, well, I've already mentioned kind of the CMS to SaaS product, but also just in general it feels like we're going through a bit of a transition period with the documentation at the moment. So when new features are rolled out or the product catalog expands, the documentation isn't always the best or streamlined. That can make life as a developer a little bit work at the times.
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Pros
  • Theme builder (header, footer, site parts)
  • Forms, with options for what to do with form submissions after they've been submitted (email, collect , push to EMS)
  • Easy to use widgets for things that would otherwise need coding manually (sliders, carousels, flip boxes etc.)
  • Pre-built templates
  • Dynamic conditions for content display
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  • Folder structure - I was on Magento 1.x & 2.x for 10 years, which had no folder structure for blocks or images - it was very difficult to find things. We couldn't keep anything straight without it.
  • The fact that it knows what block or image is being used and links to where it's being used is pure gold. It prevents deletion of needed elements.
  • I like that I can drag a block or image somewhere new and it doesn't break anything.
  • Our search of blocks and images is now working, that's very helpful.
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Cons
  • Could definitely use an AI bot for ad-hoc customer queries
  • Very limited Wdgets available in free version - If you have complex pages, go pro
  • Ensure robust internet speed (50 MBPS bare minimum) to be able to operate it. Below 8 GB RAM is not advised
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  • promo types, several have been released that do not work as they are advertised/labeled which has caused us to make custom promos for just about all of them where we've actually fixed the functionality. The OOB types are completely unreliable
  • promo exclusions/sorting -- this is very buggy, and some of this would normally be "out of the box" like no two order discounts should ever be able to stack. This gets incredibly difficult to manage when you have 75 active promos at a time.
  • asset management - replacement files with same name aren't recognized even when the first version is deleted, this creates a mess in asset folders - nothing can be successfully deleted from epi asset library
  • html automatic edits -- issues when typing in either content page links or asset links, epi always adds random characters to the end (?"Epieditmode=false,6789" for example, which doesn't break content, but does make it more difficult for the team to use non-epi html tools to build or edit
  • auto dimensions on images -- when adding an image in the html, you have the address exactly, but any other way causes the editor to put width and height dims on the code, making the image warp in mobile, this is adding steps to undo the automatic edits, they are completely unhelpful
  • blogs - we are running a blog in Opti that is compeltely manual, every "related article" and every "articles about x topic" block is hard coded, there is nothing dynamic in the content library which is frustrating, and creates a huge time suck for articles across the site, every time there is a new one, that's 10+ manual page updates
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Likelihood to Renew
Elementor is critical to our ongoing success and providing our clients with world-class websites
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Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Elementor is one of those website builders that is really easy to get started with. The drag and drop features make it easy to create attractive and creative webpages for even the non-website designer. Some of the features available are not easy to find or easy to discover when you first start using Elementor. Practice makes perfect.
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From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
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Reliability and Availability
No answers on this topic
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Support Rating
There support is slow and at times can be frustrating and this is why many prefer to air out their frustrations within the Facebook group community. I tend to give up as when I'm working on something and something goes wrong I need the help straight away. I do not have the patience to wait anymore.
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I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Online Training
No answers on this topic
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
The business team has to stick to its core competencies - Our key turning point occured when we delegated webpage design challenges to a tech. firm with specific mandates (including a certain degree of internal control). Once the initial go-live was completed, the agency trained us on internalizing ad-hoc and tactical change work
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I was not fully involved.
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Alternatives Considered
Compared to other providers, Elementor can be easy to use and learn, allowing you to build professional websites in a fraction of the time it takes to build websites with other sites. The AI feature can help non-tech people to easily understand and build a website that is SEO and Google search compliant.
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Optimizely Content Management System takes the best bit of previous platforms and simplifies them without removing the more advanced features but not making the necessary to get things going. allowing for any user to jump in and start working is a massive help but empowering power users to take advantage of all its features.
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Return on Investment
  • Our sales have really grown over the past five years of using Elementor. We went from fulfilling less than five orders a month to now 10-15 per months. And we are a small bulk food store with a small audience.
  • We have been able to add plug ins along with Elementor to customize our products, store, and pages.
  • We haven't done as much with SEO and Elementor. I feel like this is one area that we could probably do better.
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  • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
  • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
  • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
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ScreenShots

Optimizely Content Management System Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.