Amazon Advertising Sponsored Products vs. Elastic Path

In our education management system, we have been able to reach high leads in the cloud. Therefore, I wouldn’t hesitate to recommend Amazon Advertising Sponsored ads to all businesses looking to reach global clients.

Incentivized

Well suited when a Java team is developing a checkout and needs a developer with no Java experience to skin it

Incentivized

• Intuitive UI - easily create and manage campaigns
• Generates solid return on ad spends
• Provides detailed analytics and reporting.

Incentivized

• Experience driven commerce .
• Allows functionality to experience management platforms like Adobe Marketing Cloud.Gives us a single view of your customers, and one place to manage your entire digital presence.
• Promotion and personalization engine is simple and clean.
• Cache framework is extensive with a 3 level approach at client side(CMS), core and cortex. - OpenJPA + EhCache.
• Training documentation is good.
• Cortex API architecture is well tiered and strong.
• External feeds for catalog data load are available.
• Logging frameworks available with Log4j
• API can be exposed from the commerce engine as both SOAP and REST Based.

Incentivized

• Ever since I started using Amazon Advertising Sponsored Products, I have never encountered issues at all.

Incentivized

• Challenging to skin with CSS when you first encounter it

Incentivized

Team now has skill using Elastic Path

Incentivized

The cost/ROI is not where I would like it to be, but I can glimpse the improvements that have been made are making a difference. My expectation is that they will get to a place where the ROI has been adequately addressed. I think the sales have sharpened over the COVID nonsense since stores are shuttering. This has increased the market share for anyone advertising on Amazon.

Incentivized

Google advertising is by far the leader in digital ad platforms, Amazon [Advertising] Sponsored Products really only addresses the need to promote listings on Amazon.com. Sponsored products does not address the need for off-site media, so google advertising is essentially the top of the search funnel whereas sponsored products would be at the bottom of the funnel where conversion happens.

Incentivized

As a system integrator here are my thoughts -- Elastic path is one of best ecommerce tools, which would fit any retailer/ telcos business needs. The software architecture is well thought through and it is built with open source tools, the Ecommerce application is easily extensible and it enables clients to get there E-commerce application in less time. We have evaluated other products like ATG ecommerce, WCS, Magento. Elastic path is definitely a briliant ecommerce product which I would recommend to any clients.

Incentivized

• ROI is not what I would like it to be.
• Brand is over-advertised by too many sellers.
• No preference for USA sellers.

Incentivized

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Incentivized