Ecwid by Lightspeed vs. Wix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ecwid by Lightspeed
Score 10.0 out of 10
N/A
Ecwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any…
$5
per month
Wix
Score 8.9 out of 10
N/A
Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.
$0
Pricing
Ecwid by LightspeedWix
Editions & Modules
Starter
$5
per month
Venture
$30
per month
Business
$55
per month
Unlimited
$130
per month
Free
$0
Light
$17
per month
Core
$29
per month
Business
$39
per month
Business Elite
$159
per month
Offerings
Pricing Offerings
Ecwid by LightspeedWix
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsA 16% discount is offered for annual billing.
More Pricing Information
Community Pulse
Ecwid by LightspeedWix
Features
Ecwid by LightspeedWix
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Ecwid by Lightspeed
8.7
Ratings
10% above category average
Wix
-
Ratings
Product catalog & listings9.70 Ratings00 Ratings
Product management8.70 Ratings00 Ratings
Bulk product upload7.50 Ratings00 Ratings
Branding8.00 Ratings00 Ratings
Mobile storefront9.40 Ratings00 Ratings
Product variations9.10 Ratings00 Ratings
Website integration9.40 Ratings00 Ratings
Visual customization8.10 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Ecwid by Lightspeed
8.7
Ratings
12% above category average
Wix
-
Ratings
Abandoned cart recovery8.10 Ratings00 Ratings
Checkout user experience9.30 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Ecwid by Lightspeed
9.4
Ratings
12% above category average
Wix
-
Ratings
eCommerce security9.40 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Ecwid by Lightspeed
8.6
Ratings
11% above category average
Wix
-
Ratings
Promotions & discounts9.10 Ratings00 Ratings
Personalized recommendations8.00 Ratings00 Ratings
SEO8.60 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Ecwid by Lightspeed
8.2
Ratings
2% above category average
Wix
-
Ratings
Order processing8.90 Ratings00 Ratings
Inventory management8.10 Ratings00 Ratings
Shipping8.20 Ratings00 Ratings
Custom functionality7.60 Ratings00 Ratings
Best Alternatives
Ecwid by LightspeedWix
Small Businesses
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
10Web
10Web
Score 5.1 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Adobe Experience Manager
Adobe Experience Manager
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Ecwid by LightspeedWix
Likelihood to Recommend
9.0
(0 ratings)
9.4
(0 ratings)
Likelihood to Renew
9.6
(0 ratings)
7.0
(0 ratings)
Usability
8.8
(0 ratings)
8.0
(0 ratings)
Availability
9.1
(0 ratings)
10.0
(0 ratings)
Performance
8.2
(0 ratings)
10.0
(0 ratings)
Support Rating
8.6
(0 ratings)
6.0
(0 ratings)
Implementation Rating
8.2
(0 ratings)
8.0
(0 ratings)
Configurability
8.2
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
9.0
(0 ratings)
Product Scalability
8.2
(0 ratings)
8.0
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(0 ratings)
10.0
(0 ratings)
User Testimonials
Ecwid by LightspeedWix
Likelihood to Recommend
[Ecwid is] very well suited for small businesses. Extremely flexible and easy to manage from my mobile device. Extremely easy to use. When I finally discovered Ecwid, I was shocked that I hadn't heard more about it or that it had become more popular than Shopify. I think it is far superior to Shopify.
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The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
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Pros
  • Clarity - there has been very little confusion and need to reach out to Customer Support for help
  • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
  • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
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  • User-Friendliness: Wix is a lot easier to navigate than other web-building sites. Oftentimes it's like Wix does the thinking for you instead of just throwing endless options at you and complicating the process.
  • Unique Content: Many services for generating websites, images, videos, etc. are starting to look the same and, for that matter, they're starting to look stale. What Wix offers feels fresher and cleaner.
  • Reliability & Respectfulness: We have yet to incur any issues that have affected our web properties or routine to this point. Furthermore, Wix does not constantly throw new offers or new pricing or new requirements at us. They value you where you are.
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Cons
  • In my experience, there is an issue with Ecwid's ability to enable customization of our specific Shipping requirements. In South Africa, we have to be very mindful of the associated costs for online shoppers. We cannot do the required level of customization in Ecwid that we need to offer potential clients the best service and online shopping experience.
  • The available store front design templates are very limited.
  • I have had to move to another platform that will allow for customization of the shipping process together with our integrated shipping partner company in South Africa. (MDS Collivery).
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  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
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Likelihood to Renew
The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.
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I’m happy with Square space as of now, and right now I don’t also have a team that would be able to review for me whether it’s worth switching again. Wix was great in the beginning of my career, but I needed something different to support the release of my new music. I like the price for Square space more too!
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Usability
So easy to use. Nice aesthetics and very intuitive. This was key to starting up quickly. I could find everything easily and it had enough customization options, but not too many. Was able to use much of the standard offerings to customize to my rental business, instead of having to subscribe to expensive rental management software.
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Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
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Reliability and Availability
Always available. Very reliable
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I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
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Performance
Good overall performance both in desktop and mobile
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Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
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Support Rating
I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.
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As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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Implementation Rating
Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate
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Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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Alternatives Considered
We began our journey using Squarespace and Square exclusively, then ran into complications. A fellow small business owner recommended Ecwid (she had experienced similar issues with Squarespace) and we quickly made the swap/integration and have never regretted it. We've considered transitioning our website from Squarespace to Shopify, but need Ecwid to continue to be operational regardless.
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Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand awareness. Wix is more customizable and can create a more tailored end product than Squarespace. Additionally, it is cheaper, which is another advantage for Wix.
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Scalability
Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services
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I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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Return on Investment
  • Ecwid has positively impacted our ROI because it provides a very secure platform which allows us to easily certify our PCI Compliance requirements as they are a Tier 1 PCI Certified company so we can be confident they have the right security systems in place which is important to our customers.
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  • Affordable - for those on limited to zero budget it is easy to get started and getyour business online. I was able to create a portfolio website that I could direct my clients to in order to view my previous projects.
  • There is no need to pay a website designer (save on costs)- it is easy to get a website up and published on Wix that you save on not needing to pay a professional to do it for your start-up business.
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ScreenShots

Ecwid by Lightspeed Screenshots

Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.