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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ecwid by Lightspeed

    Score10 out of 10
    N/AEcwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any…

    $5

    per month

    Shift4Shop

    Score1.2 out of 10
    N/AShift4Shop (formerly 3dcart) is a customizable eCommerce platform designed to build an online store. Some features include Level 1 PCI security compliance, the same level used by banks and large financial institutions, along with search engine optimized templates and no transaction fees. The former 3dcart was acquired by Shift4 Payments in November, 2020.

    $39

    per month

    Pricing
    Ecwid by LightspeedShift4Shop
    Editions & Modules
    Starter
    $5
    per month
    Venture
    $30
    per month
    Business
    $55
    per month
    Unlimited
    $130
    per month
    Platform Fee
    $39
    per month
    Offerings
    Pricing Offerings
    Ecwid by LightspeedShift4Shop
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsA 16% discount is offered for annual billing.Shift4Shop offers a free enterprise-grade plan for US customers who use their payment processing.
    More Pricing Information
    Community Pulse
    Ecwid by LightspeedShift4Shop
    Considered Both Products
    Ecwid
    No answer on this topic
    Shift4
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    10 Answers
    0%
    Would buy again
    0 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    11 Answers
    0%
    Delivers good value for the price
    0 Answers
    Happy with the feature set
    82%
    Happy with the feature set
    9 Answers
    17%
    Happy with the feature set
    1 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    10 Answers
    0%
    Lived up to sales and marketing promises
    0 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    11 Answers
    0%
    Implementation went as expected
    0 Answers
    Features
    Ecwid by LightspeedShift4Shop
    Online Storefront
    Comparison of Online Storefront features of Ecwid by Lightspeed and Shift4Shop
    Feature
    Ecwid by Lightspeed
    8.7
    12 Ratings
    10% above category average
    Shift4Shop
    1.0
    9 Ratings
    155% below category average
    Product catalog & listings9.712 Ratings1.09 Ratings
    Product management8.712 Ratings1.09 Ratings
    Bulk product upload7.55 Ratings1.07 Ratings
    Branding8.010 Ratings1.08 Ratings
    Mobile storefront9.410 Ratings1.09 Ratings
    Product variations9.112 Ratings1.09 Ratings
    Website integration9.411 Ratings1.09 Ratings
    Visual customization8.112 Ratings1.09 Ratings
    CMS00 Ratings1.08 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Ecwid by Lightspeed and Shift4Shop
    Feature
    Ecwid by Lightspeed
    8.7
    11 Ratings
    12% above category average
    Shift4Shop
    2.0
    9 Ratings
    117% below category average
    Abandoned cart recovery8.110 Ratings2.07 Ratings
    Checkout user experience9.310 Ratings2.09 Ratings
    Online Payment System
    Comparison of Online Payment System features of Ecwid by Lightspeed and Shift4Shop
    Feature
    Ecwid by Lightspeed
    9.4
    11 Ratings
    12% above category average
    Shift4Shop
    2.0
    9 Ratings
    122% below category average
    eCommerce security9.411 Ratings2.09 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Ecwid by Lightspeed and Shift4Shop
    Feature
    Ecwid by Lightspeed
    8.6
    10 Ratings
    11% above category average
    Shift4Shop
    1.7
    9 Ratings
    128% below category average
    Promotions & discounts9.110 Ratings1.09 Ratings
    Personalized recommendations8.06 Ratings2.98 Ratings
    SEO8.68 Ratings1.09 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Ecwid by Lightspeed and Shift4Shop
    Feature
    Ecwid by Lightspeed
    8.2
    12 Ratings
    2% above category average
    Shift4Shop
    2.9
    9 Ratings
    94% below category average
    Order processing8.912 Ratings6.88 Ratings
    Inventory management8.110 Ratings1.07 Ratings
    Shipping8.211 Ratings4.98 Ratings
    Custom functionality7.612 Ratings1.08 Ratings
    Multi-site management00 Ratings1.04 Ratings
    Best Alternatives
    Ecwid by LightspeedShift4Shop
    Small Businesses
    Shopify Plus
    Score9 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Shopify Plus
    Score9 out of 10
    Shopify Plus
    Score9 out of 10
    Enterprises
    IBM Digital Commerce
    Score9 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ecwid by LightspeedShift4Shop
    Likelihood to Recommend
    9.0
    (12 ratings)
    1.0
    (10 ratings)
    Likelihood to Renew
    9.6
    (2 ratings)
    1.0
    (1 ratings)
    Usability
    8.8
    (7 ratings)
    4.0
    (1 ratings)
    Availability
    9.1
    (1 ratings)
    2.0
    (1 ratings)
    Performance
    8.2
    (1 ratings)
    5.0
    (1 ratings)
    Support Rating
    8.6
    (7 ratings)
    4.0
    (1 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    2.0
    (1 ratings)
    Configurability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    8.2
    (1 ratings)
    2.0
    (1 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Ecwid by LightspeedShift4Shop
    Likelihood to Recommend
    Ecwid
    Ecwid is absolutely perfect for any business that is looking to start out with online sales and mobile point-of-sale. Many times, business owners may have limited experience in setting up a website or point-of-sale. Having to spend on this expertise with a limited budget can be frustrating. Ecwid allows you to have great results even if you are a novice.
    Incentivized
    Read full review
    Shift4
    At this point I would recommend looking elsewhere - 8 years with a platform and finally have to switch due to the unreliability is not something a business likes to do! They should sell the platform to a company that actually cares about owning an ecommerce builder. Research Shift4 - the parent
    Read full review
    Pros
    Ecwid
    • Clarity - there has been very little confusion and need to reach out to Customer Support for help
    • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
    • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
    Read full review
    Shift4
    • In my opinion, charge you too much for what it is worth
    • In my opinion, tech support is always blaming client and end up fixing it own issues
    • In my experience, make you believe client is important
    Read full review
    Cons
    Ecwid
    • Recurring billing - ability to bill subscription customers without having to go to my payment gateway
    • Robust order management - very limited in managing orders, therefore I had to subscribe to a different software
    • Expensive customization - if you want to customize anything, it is very expensive
    Read full review
    Shift4
    • Page structure is all over the place. It can be difficult to find where to go to make page edits.
    • Base platform isn't very robust and requires multiple add-ons in order to add CRM, Taxes, and other capabilities
    • Reporting isn't very strong, necessitating outside analytics
    • File system is also pretty wonky and feels very primitive
    • Customer service and technical help leaves MUCH to be desired.
    • Not as many supported add-ons/plug-ins as other platforms, and many of them cost additional fees. Many of them also don't seamlessly integrate, meaning you'll need to dev the integration yourself.
    • In general, what you see in the WYSIWYG is not what you get.
    • Order System is not very intuitive for the modern era
    Incentivized
    Read full review
    Likelihood to Renew
    Ecwid
    The value given by Ecwid is unmatched. When combined with the ease of use of the product, it is a no-brainer to continue to use the product. The only thing that could cause us to switch is if some feature we needed which is not available which is unlikely based on the feature list we reviewed when making the decision to go with them.
    Incentivized
    Read full review
    Shift4
    Not applicable - as a franchisee, the franchiser took over the web site and shopping cart capabilities, so I no longer need the tool. But I would recommend it.
    Read full review
    Usability
    Ecwid
    I gave a 9 instead of a 10 only because I haven't figured out a function or two. I believe it has less to do with Ecwid's overall usability and more to do with my own understanding and skill level, but regardless, it may also have something to do with the limits of Ecwid's functions.
    Read full review
    Shift4
    If you are looking for ultra basic interface ...
    Read full review
    Reliability and Availability
    Ecwid
    Always available. Very reliable
    Read full review
    Shift4
    regular updates braking our site
    Read full review
    Performance
    Ecwid
    Good overall performance both in desktop and mobile
    Read full review
    Shift4
    No answers on this topic
    Support Rating
    Ecwid
    I have always received the support I need in a timely manner. I enjoy receiving emails every week on trending business topics and new suggestions. They often serve as a reminder for me to include new e-commerce tools into our strategy. And I've always had great experiences with reaching out to the support team with specific questions.
    Read full review
    Shift4
    You always manage to fins someone, but, in my experience, resolving issues are not an easy task. Why do we pay for a service , and then spend time trouble shooting constantly with them ?? In my experience, they eliminate features , send you an email what you can use instead, with instructions most people cant do without an IT guy . It feel more like an open source than a true integrated service.
    Read full review
    Implementation Rating
    Ecwid
    Fast and simple implementation of Ecwid's solutions. Easy to learn and navigate
    Read full review
    Shift4
    Initially it was difficult to manage the UI to the client, and then hard to change anything , unless you used the boring and too generic templates . Their template selection is very limited , that are basically all the same with different background images and colours . If you are unfortunate to have been a long-time client, you will have to completely rebuild your store, because old templates are not supported anymore
    Read full review
    Alternatives Considered
    Ecwid
    We sell a product that requires certain controls to sell and most of the companies we researched had specific policies preventing us from selling on their platform. We aren't selling anything dangerous, they are parts of ammunition (the shell casings) and not entire ammunition rounds. Most other vendors restrict the sales of firearms and ammunition, but even when just selling a part used to create ammunition, we were still restricted. I'm not really sure why they restrict sales of products like ours from different vendors. Ecwid had no such restrictions and were happy to confirm that for us.
    Incentivized
    Read full review
    Shift4
    We used them for 2 years and had minor problems up until the end. For the last 2 months, customers were unable to checkout, or connect to our payment processor. We put in like 3 to 5 hot tickets to get fixed and day after day nothing was fixed and support got ruder and ruder with us! We lost thousands of dollars online with this company and now they are chasing us for a renewal payment! Simply put, this is bad software with a poor customer care staff!
    Read full review
    Scalability
    Ecwid
    Good scalability. I use the second plan and there are 2 more plans that I could use if I needed other features or services
    Read full review
    Shift4
    No answers on this topic
    Return on Investment
    Ecwid
    • We have not been able to measure the ROI as of yet, as we cannot get out of the gate with customization required.
    • It can be implemented quickly for basic online stores.
    • Once the system is configured, ROI will dramatically go up.
    Incentivized
    Read full review
    Shift4
    • We have seen an increase in sales of 440% since starting with 3D cart.
    • We find that the 3D features of promotions, coupon codes, rewards points all make customers want to come to us or come back to us.
    • They made mobile conversion pretty easy, and our mobile traffic went from 33% to 54%.
    Incentivized
    Read full review
    ScreenShots

    Ecwid by Lightspeed Screenshots

    Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.

    Shift4Shop Screenshots

    Product screenshotProduct screenshot