Ecomail vs. Emma by Marigold

If you are looking for a really simple to use and at the same time highly effective email marketing platform with email automation capabilities this is a really well-rounded choice if combined with other solutions. Pricing is really reasonable too.

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Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.

• Email marketing
• Email marketing automation
• Implementation & user interface

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• Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
• Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
• A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed

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• Customer tracking
• Banners & popups
• Data analytics

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• Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
• We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
• The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.

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Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send

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I was able to learn to use it within days. I am also able to teach my clients to use the platform really quickly.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.

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SALESmanago overpromises and underdelivers. Bloomreach is a great platform, but not suitable for smaller clients because of the pricing. Ecomail delivers everything that they promise you and they do it really well. In the field of marketing automation or email platforms, it is widespread that the solutions promise way too much and are not able to deliver (reliability, ease of use, functionality etc.)

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At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Great price compared to other solutions
• Easy to learn to use
• It works as described

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
• User satisfaction is high for our users who are regularly using the platform.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info