Echobox Social vs. Heropost

Echobox Social is well suited to publishers and media organisations who are publishing daily online content that needs sharing across social platforms. It works best if your social media objective is driving traffic to your articles/website. It would be suitable for both small and large organisations, as it allows multiple users with different access.

Incentivized

My team and I will batch create massive amount of video and written content. We then load up all the videos into the media storage area of post. Then we also upload all of our pre-created captions into the caption storage area on hero post. Once this is done. We then set about scheduling each individual piece of content to go out to all of the platforms that we have integrated into HP and we schedule them months in advance. We also use the small simple analytics tool to monitor failed posts and successful posts.

Incentivized

• Organizes our social media posts across both Facebook and Twitter
• Easy scheduling of posts, with AI driving the scheduling of optimal times for each story
• AI ferrets out best-performing posts and schedules them during the weekend and other downtimes when we are not actively engaging our readers

• Multi Platform Integration Of Accounts
• Publish All Feature to all accounts
• Many different client accounts on one place
• Pre made and stored hash tags and captiosn
• ability to schedule way in the future.

Incentivized

• Since I'm Brazilian, and our whole team is based in Brazil, would be great if the whole platform was translated for Portuguese. There are no many English speakers in Brazil, to be honest. That would make it easier
• Tik Tok. Would be nice if somehow Echobox could provide their AI for Tik Tok Users

• Two social media outlets that DID work but no longer connect are Google Business and X (formerly Twitter). These need to be added back in. CRUCIAL!
• Update Lifetime Access software option instead of abandoning it. Purchasers helped get Heropost off the ground...
• I don't have any other issues with the software.

Because I am totally satisfied with Echobox service. I find it balanced between the service itself and its cost. Compared to its competitors, it is, without a doubt, the best product for small publishers. It only lacks in a greater and more efficient management of statistics which, at the moment, is absent. I will definitely renew Echobox!

Echobox Social's user interface is straightforward to navigate and even members of our team who are not necessarily social media specialists can step in when needed. The schedule queue is very easy to understand, meaning different team members can see what content is scheduled to be posted. When trying to edit the automation settings, each feature is well explained if you hover over the question mark button.

Heropost is ALMOST perfect! Content creation, scheduling, posting and analytics are all right there! The ONLY drawback that I have found is that two of our main social media networks are not currently able to connect to Heropost, due to some API changes. I REALLY hope that these can get worked out. If they do, this rating goes to 10!

When there have been problems, they’ve usually been resolved very quickly. Some issues have occurred such as not being able to download images or posts not going out when the service has crashed, but they’re also very open to feedback. The option to download pictures loaded into the feed stories was my suggestion; saving us time creating new images and getting the posts out quickly

Incentivized

You just have to keep in mind that it can take a day or two to have the set up of an account all done.

Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no comparison really, Echobox is miles ahead.

Hootsuite was "okay". But when I came across the Heropost offer of lifetime access - to essentially the same toolbox that Hootsuite offered, with a one time purchase (instead of the monthly fees - that kept increasing with Hootsuite) I jumped at the chance. And I haven't regretted it at all.

• Positive impact: time-saving. We have saved on staff costs and other staff are able to focus on more skilled tasks than manual scheduling
• Positive impact: improved output. We have seen an increase in traffic, page views, and more digital subscriptions and email sign-ups since we started using Echobox

Incentivized

• Major positive impact from time savings alone. The ease of creating content, scheduling, posting, and seeing results/metrics in one spot is terrific.
• Purchased lifetime access so the cost was very reasonable. PLUS - we don't pay a monthly subscription.
• The ease of setup was a major factor in our decision to go with Heropost