Drupal vs. Shape Software

We developed a corporate website using Drupal, which features a large number of static pages and several dynamic functions, including a contact us form, location finder, and job posting. We utilized Drupal with some customization to achieve the desired functionalities. We have also worked on e-commerce sites using Drupal, and there is a scope for improvements, specifically in cataloging.

Incentivized

Shape Software is well suited when using "mainstream" ad platforms that have robust integrations. It also works well when budgets are set less frequently and are allowed to run unchanged for a set period of time. Shape Software gets less accurate when frequent budget changes need to be made and when using ad platforms with little to no support built into Shape Software.

• Content Types... these are amazing. Whereas a more simplistic CMS like Wordpress will basically allow you to make posts and build pages, Drupal 8 gives you the ability to define different types of content that behave differently, and are served up differently in different areas of the website.
• Extensibility... it scales, ohhhh does it scale. They've really figured out server-side caching, and it makes all the difference. Once a page has been cached, it's available instantly to all users worldwide; and when coupled with AWS, global redundancy and localization mean that no matter where you're accessing the site, it always loads fast and crisp.
• Workflows... you have the ability to define very specific roles and/or user-based editorial workflows, allowing for as many touchpoints and reviews between content creation and publication as you'll require.

Incentivized

• Platform integrations
• Pacing accuracy
• Automated notifications

• Security and new release notifications are a hassle as they happen too often
• Allowing them to write PHP modules is a big advantage, but sometimes integrating them is a small challenge due to the version the developer is working on.
• Steep learning curve, but worth it

Incentivized

• Automated budget pacing could be more sophisticated - it tends to conflict with platform best-practices in my opinion.
• Integration with LinkedIn leads would give more accurate picture of conversion volume I believe.
• More customizable alerts

I really like Drupal, and besides the one major issue with not being able to update from version 6 to version 7 and I am happy to continuing using it. Hopefully as time goes on they will make it easier to upgrade or provide better tools for mid-level web designers like myself to build out new sites without the help of expensive 3rd party's.

It has a very steep learning curve. When starting with Drupal, the functionality and setup have to be learned, which is complex in comparison to tools like WordPress. Drupal is more powerful and can create a wider range of applications, but it definitely has a learning curve. I would recommend it to anyone who wants to make a dynamic web application bigger than the scale of a WordPress blog.

Incentivized

Shape Software is very easy to set up and use. The core functions and features require little explanation. The options and settings are easy to find and the capabilities of the platform are apparent to the user after just a few minutes of use.

Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).

Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.

Incentivized

As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.

Incentivized

I never had the need or opportunity to work with support.

I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.

The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.

Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%

Incentivized

Drupal's capabilities outpace WordPress by miles. Drupal is more customizable, scales better for larger companies and has advanced content types. If you own a small business or work at a startup company, I would recommend WordPress but if your firm is trying to scale and you have more than 50 employees I would recommend Drupal.

Incentivized

Shape Software is very user-friendly and easy to set up. The controls and settings are very straightforward and the core functions (onboarding new accounts, creating new budgets, managing budgets, etc) are easily understood. The customizable alerts and budget intervals provide modularity for different situations and provide significant peace-of-mind. The automations are less impressive in that they generally conflict with ad platform automation in my opinion. Automated bidding and budgeting is hindered by third-party automations like Shape Software and the performance Shape Software features provide doesn't justify forgoing that technology in the ad platforms in my opinion.

Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.

Incentivized

• Drupal helped us launch a creative, marketing- and product-focused website with custom coding integrations tailored to our goals.
• Drupal allows us to rely on secure and consistently updated core code.
• Drupal's code taxing on the server does start to get a bit heavy as you go along with customizations, so at some point, we decided to stop. We want to ensure our Google Page Score remains high, including paying close attention to page load speed.

Incentivized

• Reliable protection against overspend
• Precise budget control
• Cross-platform visibility