Drupal vs. Optimizely One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drupal
Score 6.8 out of 10
N/A
Drupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A
Optimizely One
Score 7.3 out of 10
N/A
Optimizely One is a digital experience platform, helping marketing and product teams accelerate digital growth, powering the marketing and digital lifecycle from planning to analysis through a unified workflow. Optimizely One accelerates every step of the process with embedded AI.N/A
Pricing
DrupalOptimizely One
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DrupalOptimizely One
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
DrupalOptimizely One
Features
DrupalOptimizely One
Security
Comparison of Security features of Product A and Product B
Drupal
2.0
Ratings
121% below category average
Optimizely One
-
Ratings
Role-based user permissions2.00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Drupal
7.7
Ratings
1% above category average
Optimizely One
-
Ratings
API9.30 Ratings00 Ratings
Internationalization / multi-language6.00 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Drupal
5.3
Ratings
37% below category average
Optimizely One
-
Ratings
WYSIWYG editor1.00 Ratings00 Ratings
Code quality / cleanliness9.30 Ratings00 Ratings
Admin section3.00 Ratings00 Ratings
Page templates4.00 Ratings00 Ratings
Library of website themes3.00 Ratings00 Ratings
Mobile optimization / responsive design10.00 Ratings00 Ratings
Publishing workflow9.30 Ratings00 Ratings
Form generator3.00 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Drupal
5.0
Ratings
38% below category average
Optimizely One
-
Ratings
Content taxonomy10.00 Ratings00 Ratings
SEO support1.00 Ratings00 Ratings
Bulk management10.00 Ratings00 Ratings
Availability / breadth of extensions2.00 Ratings00 Ratings
Community / comment management2.00 Ratings00 Ratings
Best Alternatives
DrupalOptimizely One
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.6 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DrupalOptimizely One
Likelihood to Recommend
2.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
8.2
(0 ratings)
-
(0 ratings)
Usability
3.0
(0 ratings)
-
(0 ratings)
Availability
9.7
(0 ratings)
-
(0 ratings)
Performance
8.9
(0 ratings)
-
(0 ratings)
Support Rating
5.0
(0 ratings)
-
(0 ratings)
In-Person Training
8.0
(0 ratings)
-
(0 ratings)
Online Training
6.0
(0 ratings)
-
(0 ratings)
Implementation Rating
5.1
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
DrupalOptimizely One
Likelihood to Recommend
We developed a corporate website using Drupal, which features a large number of static pages and several dynamic functions, including a contact us form, location finder, and job posting. We utilized Drupal with some customization to achieve the desired functionalities. We have also worked on e-commerce sites using Drupal, and there is a scope for improvements, specifically in cataloging.
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It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.
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Pros
  • Content Types... these are amazing. Whereas a more simplistic CMS like Wordpress will basically allow you to make posts and build pages, Drupal 8 gives you the ability to define different types of content that behave differently, and are served up differently in different areas of the website.
  • Extensibility... it scales, ohhhh does it scale. They've really figured out server-side caching, and it makes all the difference. Once a page has been cached, it's available instantly to all users worldwide; and when coupled with AWS, global redundancy and localization mean that no matter where you're accessing the site, it always loads fast and crisp.
  • Workflows... you have the ability to define very specific roles and/or user-based editorial workflows, allowing for as many touchpoints and reviews between content creation and publication as you'll require.
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  • Provides quicker release cycle for the way the product cards should be displayed.
  • Provides feedback for new product introduction and how it'll be perceived.
  • Allows rapid blackout from user experience changes that alters traffic flow.
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Cons
  • Security and new release notifications are a hassle as they happen too often
  • Allowing them to write PHP modules is a big advantage, but sometimes integrating them is a small challenge due to the version the developer is working on.
  • Steep learning curve, but worth it
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  • Can use better interface for managing test, including scheduling and notification.
  • Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
  • Notification on various aspects can be made more powerful and granular if such a need arise.
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Likelihood to Renew
I really like Drupal, and besides the one major issue with not being able to update from version 6 to version 7 and I am happy to continuing using it. Hopefully as time goes on they will make it easier to upgrade or provide better tools for mid-level web designers like myself to build out new sites without the help of expensive 3rd party's.
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No answers on this topic
Usability
It has a very steep learning curve. When starting with Drupal, the functionality and setup have to be learned, which is complex in comparison to tools like WordPress. Drupal is more powerful and can create a wider range of applications, but it definitely has a learning curve. I would recommend it to anyone who wants to make a dynamic web application bigger than the scale of a WordPress blog.
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No answers on this topic
Reliability and Availability
Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
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No answers on this topic
Performance
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
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No answers on this topic
Support Rating
As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
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No answers on this topic
In-Person Training
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
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No answers on this topic
Online Training
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
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No answers on this topic
Implementation Rating
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
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No answers on this topic
Alternatives Considered
Drupal's capabilities outpace WordPress by miles. Drupal is more customizable, scales better for larger companies and has advanced content types. If you own a small business or work at a startup company, I would recommend WordPress but if your firm is trying to scale and you have more than 50 employees I would recommend Drupal.
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There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.
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Scalability
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
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No answers on this topic
Return on Investment
  • Drupal helped us launch a creative, marketing- and product-focused website with custom coding integrations tailored to our goals.
  • Drupal allows us to rely on secure and consistently updated core code.
  • Drupal's code taxing on the server does start to get a bit heavy as you go along with customizations, so at some point, we decided to stop. We want to ensure our Google Page Score remains high, including paying close attention to page load speed.
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  • Almost immediate payoff in terms of the benefit.
  • Easy to justify the TTM benefits to upper management.
  • Still somewhat hard to justify ROI, though this is not my expertise.
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ScreenShots

Optimizely One Screenshots

Screenshot of admin centerScreenshot of an Optimizely Content Management System content previewScreenshot of the integrations app directoryScreenshot of the reporting dashboardScreenshot of the Content Management System Visual Builder, used to create and edit dynamic experiences in the Visual Builder, no coding required.Screenshot of Content Marketing Platform Calendar: Gain full visibility into planned and scheduled content and campaigns with the ability to save and share views.