dotMailer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
dotMailer
Score 8.0 out of 10
N/A
N/A
$150
per month
Pricing
dotMailer
Editions & Modules
Growth
$150.00
per month
Professional
$500.00
per month
Offerings
Pricing Offerings
dotMailer
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No
Entry-level Setup FeeNo setup fee
Additional Details
More Pricing Information
Community Pulse
dotMailer
Features
dotMailer
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
dotMailer
9.0
Ratings
12% above category average
WYSIWYG email editor9.00 Ratings
Dynamic content9.00 Ratings
Ability to test dynamic content9.00 Ratings
Mobile optimization9.00 Ratings
Email deliverability reporting9.00 Ratings
List management9.00 Ratings
Triggered drip sequences9.00 Ratings
Best Alternatives
dotMailer
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.4 out of 10
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User Ratings
dotMailer
Likelihood to Recommend
9.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
User Testimonials
dotMailer
Likelihood to Recommend
dotMailer is a great tool whether you are a standalone shop or a global company. I am not familiar with many other programs, but my favorite thing about dotMailer is the ability to have all of our constituents on the same account to share templates and ideas, as well as gauge our performance levels. To any colleague within our Group, I would 100% recommend dotMailer
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Pros
  • Segmentation by distance.
  • RFM segmentation.
  • Product recommendations.
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Cons
  • Updating contact lists can be cumbersome. It would be much easier if we could just make mass update to contact lists without having to export and re-import them. For example, if you upload a list of Joe's contacts and then want them to all be individually tagged with Jane instead, you would have to export the list, change everyone's rep to Jane, and then import the list again.
  • The time zone on our account is set to London which creates challenges for the other cities (New York, Chicago, Seattle, Sao Paulo) that we send emails for. We definitely have to be cautious when scheduling out emails so that we get the timing correct.
  • I would love to be able to view previous months' activities and expand the comparison tool to view trends over time.
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Likelihood to Renew
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
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Alternatives Considered
DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
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Return on Investment
  • Gave us more granular segmentation than simply pages visited or products purchased.
  • Helped us segment local customers vs long-distance customers, and send different messaging to each.
  • It takes a product feed, so enabled us to launch personalized product recommendations in emails.
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ScreenShots