I have purchased domains through a few different sites over the years and the ones I purchased from other companies, I always had issues with. The ones I have purchased through GoDaddy were no problem at all. They have easy help pages that helps you set up step-by-step no matter where you will use your domain. I now only purchase them from GoDaddy. They also have coupon codes where you can sometimes get them for 99 cents, especially if you are a new user.
Customer service is definitely number one here. The fact that they are open for calls 24/7 and have a great support team is a really nice thing to have when you aren't fully versed in all things domains/cpanel/email etc. They also usually answer quickly.
Ease of use throughout the website. It's made for the non web savvy individual, clear and instructive for proper usage.
I think they know their target market well and it's nice to see that their website shows just that.
GoDaddy is the number one player in town. They have the most competitive and best pricing on everything from domain name registration to hosting packages that are very affordable. But of course due to inflation and everything going up in price today GoDaddy has raised their rates but nothing ever comes back down.
GoDaddy is able to be integrated from these various platforms. I haven't used much of other services such as Host Gator, but GoDaddy's relative ease of use makes it a relatively simple platform for your small business needs. It does not quite plug and play, but it's not too far off, either.
Their customer service is easily reachable. Someone is always available to help you at any given time 24 hours a day. They are simply the best in the whole wide world. They have the best engineers and support team. Whatever I need they are there to help and assist along the way every time.
Definitely a positive ROI because we are able to have a website to get information out there in addition to our social media pages. It brings everything together in one place. Companies with websites are way more credible than those without.
We are planning on hosting our online store through GoDaddy, as well, which will also increase our ROI.