D&B Optimizer vs. ZoomInfo Sales

You always want to minimize the import of lists that are not opt-in. It is ideal for completing and correcting inbound leads

Incentivized

If you are trying to escalate quickly and talk to many people use ZoomInfo Sales. It's great for prospecting and creating call lists according to different personas and parameters that you may have like employee count, phone numbers, emails, data accuracy, etc. In my opinion, organizations of all sizes could benefit from ZoomInfo Sales if used correctly.

Incentivized

• Update and correct data.
• Integrate with your sales and marketing automation systems.
• Help maintain updated records.

Incentivized

• Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
• Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
• Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
• Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.

Incentivized

• Sometimes missing records

Incentivized

• For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
• Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.

Incentivized

With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.

ZoomInfo is easy to use, the tutorials and videos and help are well done for learning. The team relies on it heavily to obtain contact info, identify decision makers, research company information and locate leads in their areas. I appreciate being able to obtain missing contact information from trade show lists.

Incentivized

I would give it a higher rating but they keep changing our account managers.

There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes

Incentivized

We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.

Incentivized

Demandbase has outdated info. No good way to export contacts. There is no sidebar; you have to use the tool on its own to find people, and the information is unreliable. It's not user-friendly. Zoom has all of that and more.

Incentivized

• More complete data
• Healthy database
• More informed business calls

Incentivized

• Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
• TAM (total addressable market) data accuracy is significant.
• AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.

Incentivized