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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Optimizer

    Score7.7 out of 10
    N/AD&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A

    Synthio

    Score9 out of 10
    Enterprise companies (1,001+ employees)
    Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…N/A
    Pricing
    D&B OptimizerSynthio
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    D&B OptimizerSynthio
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    D&B OptimizerSynthio
    Prospecting
    Comparison of Prospecting features of D&B Optimizer and Synthio
    Feature
    D&B Optimizer
    5.7
    2 Ratings
    30% below category average
    Synthio
    9.7
    2 Ratings
    23% above category average
    Advanced search3.52 Ratings10.02 Ratings
    Identification of new leads5.12 Ratings10.02 Ratings
    List quality5.12 Ratings9.02 Ratings
    List upload/download8.02 Ratings10.02 Ratings
    Ideal customer targeting4.42 Ratings9.02 Ratings
    Load time/data access8.02 Ratings10.02 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Optimizer and Synthio
    Feature
    D&B Optimizer
    6.8
    2 Ratings
    13% below category average
    Synthio
    9.3
    2 Ratings
    18% above category average
    Contact information6.92 Ratings9.02 Ratings
    Company information6.22 Ratings9.02 Ratings
    Industry information7.12 Ratings10.02 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Optimizer and Synthio
    Feature
    D&B Optimizer
    6.9
    2 Ratings
    7% below category average
    Synthio
    9.4
    2 Ratings
    24% above category average
    Lead qualification process6.01 Ratings00 Ratings
    Smart lists and recommendations6.02 Ratings00 Ratings
    Salesforce integration9.02 Ratings10.01 Ratings
    Company/business profiles4.32 Ratings9.02 Ratings
    Data hygiene8.82 Ratings9.02 Ratings
    Automatic data refresh6.22 Ratings10.02 Ratings
    Filters and segmentation8.21 Ratings9.02 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Optimizer and Synthio
    Feature
    D&B Optimizer
    7.3
    1 Ratings
    2% below category average
    Synthio
    9.0
    2 Ratings
    19% above category average
    Append emails to records7.31 Ratings9.02 Ratings
    Best Alternatives
    D&B OptimizerSynthio
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    UpLead
    Score9.6 out of 10
    UpLead
    Score9.6 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B OptimizerSynthio
    Likelihood to Recommend
    8.0
    (2 ratings)
    9.0
    (2 ratings)
    User Testimonials
    D&B OptimizerSynthio
    Likelihood to Recommend
    Dun Bradstreet
    NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
    Incentivized
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    Synthio
    Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
    Incentivized
    Read full review
    Pros
    Dun Bradstreet
    • Update and correct data.
    • Integrate with your sales and marketing automation systems.
    • Help maintain updated records.
    Incentivized
    Read full review
    Synthio
    • Extensive search filters
    • Email verification prior to download/charge
    • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
    Incentivized
    Read full review
    Cons
    Dun Bradstreet
    • Sometimes missing records
    Incentivized
    Read full review
    Synthio
    • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
    Incentivized
    Read full review
    Alternatives Considered
    Dun Bradstreet
    We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
    Incentivized
    Read full review
    Synthio
    I feel similar about all of these list building/append services. There are good and bad aspects.
    Incentivized
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    Return on Investment
    Dun Bradstreet
    • We save time and money having sales people trying to complete and update records.
    Incentivized
    Read full review
    Synthio
    • Positive - We've been able to append records and add them to our targeted marketing campaigns.
    • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
    • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
    Incentivized
    Read full review
    ScreenShots

    D&B Optimizer Screenshots

    Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.