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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    D&B Optimizer

    Score7.7 out of 10
    N/AD&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A

    ZoomInfo Operations

    Score8.6 out of 10
    N/AZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.N/A
    Pricing
    D&B OptimizerZoomInfo Operations
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    D&B OptimizerZoomInfo Operations
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    D&B OptimizerZoomInfo Operations
    Considered Both Products
    Dun Bradstreet
    No answer on this topic
    ZoomInfo
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    15 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    15 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    85%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    12 Answers
    Features
    D&B OptimizerZoomInfo Operations
    Prospecting
    Comparison of Prospecting features of D&B Optimizer and ZoomInfo Operations
    Feature
    D&B Optimizer
    5.7
    2 Ratings
    30% below category average
    ZoomInfo Operations
    -
    Ratings
    Advanced search3.52 Ratings00 Ratings
    Identification of new leads5.12 Ratings00 Ratings
    List quality5.12 Ratings00 Ratings
    List upload/download8.02 Ratings00 Ratings
    Ideal customer targeting4.42 Ratings00 Ratings
    Load time/data access8.02 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of D&B Optimizer and ZoomInfo Operations
    Feature
    D&B Optimizer
    6.8
    2 Ratings
    13% below category average
    ZoomInfo Operations
    -
    Ratings
    Contact information6.92 Ratings00 Ratings
    Company information6.22 Ratings00 Ratings
    Industry information7.12 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of D&B Optimizer and ZoomInfo Operations
    Feature
    D&B Optimizer
    6.9
    2 Ratings
    7% below category average
    ZoomInfo Operations
    -
    Ratings
    Lead qualification process6.01 Ratings00 Ratings
    Smart lists and recommendations6.02 Ratings00 Ratings
    Salesforce integration9.02 Ratings00 Ratings
    Company/business profiles4.32 Ratings00 Ratings
    Data hygiene8.82 Ratings00 Ratings
    Automatic data refresh6.22 Ratings00 Ratings
    Filters and segmentation8.21 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of D&B Optimizer and ZoomInfo Operations
    Feature
    D&B Optimizer
    7.3
    1 Ratings
    2% below category average
    ZoomInfo Operations
    -
    Ratings
    Append emails to records7.31 Ratings00 Ratings
    Data Quality
    Comparison of Data Quality features of D&B Optimizer and ZoomInfo Operations
    Feature
    D&B Optimizer
    -
    Ratings
    ZoomInfo Operations
    8.2
    2 Ratings
    6% below category average
    Data source connectivity00 Ratings8.22 Ratings
    Data profiling00 Ratings8.82 Ratings
    Data element standardization00 Ratings7.82 Ratings
    Match and merge00 Ratings8.62 Ratings
    Address verification00 Ratings7.42 Ratings
    Best Alternatives
    D&B OptimizerZoomInfo Operations
    Small Businesses
    Owler
    Score9.7 out of 10
    No answers on this topic
    Medium-sized Companies
    UpLead
    Score9.7 out of 10
    No answers on this topic
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    SAP Data Services
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    D&B OptimizerZoomInfo Operations
    Likelihood to Recommend
    8.0
    (2 ratings)
    9.0
    (116 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.2
    (6 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (16 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.5
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (3 ratings)
    Configurability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.1
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    D&B OptimizerZoomInfo Operations
    Likelihood to Recommend
    Dun Bradstreet
    NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
    Incentivized
    Read full review
    ZoomInfo
    ZoomInfo is well suited for a new company that needs to load a CRM, or has a CRM thats over 18 months old and needs to be refreshed. Itd really only be inappropriate if you had 100 or less customers and knew them all well, or you aren't in B2B Sales.
    Incentivized
    Read full review
    Pros
    Dun Bradstreet
    • Update and correct data.
    • Integrate with your sales and marketing automation systems.
    • Help maintain updated records.
    Incentivized
    Read full review
    ZoomInfo
    • EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
    • EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
    Incentivized
    Read full review
    Cons
    Dun Bradstreet
    • Sometimes missing records
    Incentivized
    Read full review
    ZoomInfo
    • Lower pricing tier, some other zoom products have freemium versions which would be nice
    • Faster import/export time for data, depending on the size of the data, it may take close to more than a few minutes.
    • Merging data does not always report 100% of data merged.
    Read full review
    Likelihood to Renew
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.
    Incentivized
    Read full review
    Usability
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    List uploads for enhancements and the fact that RingLead is powerful and useful make my life as an analyst super easy. I can upload files in bulk and know that everything is mapping correctly without manually going line by line.
    Incentivized
    Read full review
    Reliability and Availability
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    No problems
    Incentivized
    Read full review
    Performance
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    Had very good experience when using it
    Incentivized
    Read full review
    Support Rating
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    I’ve had one support request that was addressed and resolved within 30 minutes
    Incentivized
    Read full review
    Online Training
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    It was helpful
    Incentivized
    Read full review
    Implementation Rating
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
    Incentivized
    Read full review
    Alternatives Considered
    Dun Bradstreet
    We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
    Incentivized
    Read full review
    ZoomInfo
    This was the other tool we reviewed, but the OS applications were more detailed and had better results. Although still a good tool it just did not fit our scope for our sales group. Have yet to find any of the ZoomInfo tools to not be but quality and informational applications. So highly recommend them.
    Incentivized
    Read full review
    Scalability
    Dun Bradstreet
    No answers on this topic
    ZoomInfo
    Hasn’t experienced any issues to doubt reliability
    Incentivized
    Read full review
    Return on Investment
    Dun Bradstreet
    • We save time and money having sales people trying to complete and update records.
    Incentivized
    Read full review
    ZoomInfo
    • Generate more pipeline - indirectly. Data from anywhere still needs to be transformed and used for a business objective.
    • Saved time in doing research and data population.
    • Assuming a business will purchase a data vendor, the comparison between other vendors is a factor of cost, functionality, and data quality. ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.
    Incentivized
    Read full review
    ScreenShots

    D&B Optimizer Screenshots

    Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.