D&B Optimizer vs. ZoomInfo Operations

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Optimizer
Score 7.7 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
ZoomInfo Operations
Score 8.4 out of 10
N/A
ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.N/A
Pricing
D&B OptimizerZoomInfo Operations
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B OptimizerZoomInfo Operations
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
D&B OptimizerZoomInfo Operations
Features
D&B OptimizerZoomInfo Operations
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Optimizer
5.7
Ratings
30% below category average
ZoomInfo Operations
-
Ratings
Advanced search3.50 Ratings00 Ratings
Identification of new leads5.10 Ratings00 Ratings
List quality5.10 Ratings00 Ratings
List upload/download8.00 Ratings00 Ratings
Ideal customer targeting4.40 Ratings00 Ratings
Load time/data access8.00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Optimizer
6.8
Ratings
13% below category average
ZoomInfo Operations
-
Ratings
Contact information6.90 Ratings00 Ratings
Company information6.20 Ratings00 Ratings
Industry information7.10 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Optimizer
6.9
Ratings
7% below category average
ZoomInfo Operations
-
Ratings
Lead qualification process6.00 Ratings00 Ratings
Smart lists and recommendations6.00 Ratings00 Ratings
Salesforce integration9.00 Ratings00 Ratings
Company/business profiles4.30 Ratings00 Ratings
Data hygiene8.80 Ratings00 Ratings
Automatic data refresh6.20 Ratings00 Ratings
Filters and segmentation8.20 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Optimizer
7.3
Ratings
2% below category average
ZoomInfo Operations
-
Ratings
Append emails to records7.30 Ratings00 Ratings
Data Quality
Comparison of Data Quality features of Product A and Product B
D&B Optimizer
-
Ratings
ZoomInfo Operations
8.2
Ratings
6% below category average
Data source connectivity00 Ratings8.20 Ratings
Data profiling00 Ratings8.80 Ratings
Data element standardization00 Ratings7.80 Ratings
Match and merge00 Ratings8.60 Ratings
Address verification00 Ratings7.40 Ratings
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D&B OptimizerZoomInfo Operations
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User Ratings
D&B OptimizerZoomInfo Operations
Likelihood to Recommend
8.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
8.2
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
9.1
(0 ratings)
Support Rating
-
(0 ratings)
8.5
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Configurability
-
(0 ratings)
9.1
(0 ratings)
Ease of integration
-
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
D&B OptimizerZoomInfo Operations
Likelihood to Recommend
You always want to minimize the import of lists that are not opt-in. It is ideal for completing and correcting inbound leads
Read full review
The contact enrichment feature adds missing contact info, like emails or phone numbers. It also allows us to confirm that the address information on our CRM matches what Zoom says. I wish more emails were available within the service, but what you can glean from Zoom makes marketing to the correct personas much easier.
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Pros
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
Read full review
  • EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
  • EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
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Cons
  • Sometimes missing records
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  • Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
  • Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
  • Limits in sharing lists, queries, and tags between users under the same account.
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Likelihood to Renew
No answers on this topic
Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.
Read full review
Usability
No answers on this topic
Usability is among the highest I have ever worked within an application of this magnitude. It was a significant recession for us and our sales team along with some of our onboarding folks have been able to use the tool as well. Other are able to benefit as well that are outside of the sales team but I do get as much of their feedback as I do from the sales team.
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Reliability and Availability
No answers on this topic
No problems
Read full review
Performance
No answers on this topic
Had very good experience when using it
Read full review
Support Rating
No answers on this topic
Quick response and quick resolution.
Read full review
Online Training
No answers on this topic
It was helpful
Read full review
Implementation Rating
No answers on this topic
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
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Alternatives Considered
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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I haven't tried stacking it against any competition as I feel no need to. ZoomInfo blows me away like it first did in 2018, and I don't want something different. I hear Clay is good, but I just haven't felt the need to try it out or replace ZoomInfo at all.
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Scalability
No answers on this topic
Hasn’t experienced any issues to doubt reliability
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Return on Investment
  • More complete data
  • Healthy database
  • More informed business calls
Read full review
  • The rate we close prospects run through Zoom products is up 10% on average
  • The time to close a prospect has been reduced by one calendar week (about 5%)
  • The time spent reviewing prospects has shrunk from 1-2 hours a week to 5-10 minutes which is HUGE.
Read full review
ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.