D&B Optimizer vs. LeadFuze

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Optimizer
Score 7.7 out of 10
N/A
D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
LeadFuze
Score 8.7 out of 10
Small Businesses (1-50 employees)
Find any business professional's contact information. Search entire market segments, or for specific individuals or accounts. Used by salespeople, recruiters, and marketers to help them build their ideal list of leads and candidates. LeadFuze aggregates the world’s professional data to continue to deliver fresh leads. It's prospecting, automated!N/A
Pricing
D&B OptimizerLeadFuze
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B OptimizerLeadFuze
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe LeadFuze team offers to write your cold email copy for you on our Professional and Rainmaker subscriptions for no additional cost. We have sent over 2 million cold emails and know what works and you can take advantage of this expertise with this offer.
More Pricing Information
Community Pulse
D&B OptimizerLeadFuze
Features
D&B OptimizerLeadFuze
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Optimizer
5.7
Ratings
30% below category average
LeadFuze
-
Ratings
Advanced search3.50 Ratings00 Ratings
Identification of new leads5.10 Ratings00 Ratings
List quality5.10 Ratings00 Ratings
List upload/download8.00 Ratings00 Ratings
Ideal customer targeting4.40 Ratings00 Ratings
Load time/data access8.00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Optimizer
6.8
Ratings
13% below category average
LeadFuze
-
Ratings
Contact information6.90 Ratings00 Ratings
Company information6.20 Ratings00 Ratings
Industry information7.10 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Optimizer
6.9
Ratings
7% below category average
LeadFuze
-
Ratings
Lead qualification process6.00 Ratings00 Ratings
Smart lists and recommendations6.00 Ratings00 Ratings
Salesforce integration9.00 Ratings00 Ratings
Company/business profiles4.30 Ratings00 Ratings
Data hygiene8.80 Ratings00 Ratings
Automatic data refresh6.20 Ratings00 Ratings
Filters and segmentation8.20 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Optimizer
7.3
Ratings
2% below category average
LeadFuze
-
Ratings
Append emails to records7.30 Ratings00 Ratings
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D&B OptimizerLeadFuze
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TechTarget Priority Engine
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Score 9.8 out of 10
Lead411
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Score 9.1 out of 10
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TechTarget Priority Engine
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Score 9.8 out of 10
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Score 9.5 out of 10
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User Ratings
D&B OptimizerLeadFuze
Likelihood to Recommend
8.0
(0 ratings)
9.3
(0 ratings)
Likelihood to Renew
-
(0 ratings)
4.0
(0 ratings)
Usability
-
(0 ratings)
9.6
(0 ratings)
Support Rating
-
(0 ratings)
7.3
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
D&B OptimizerLeadFuze
Likelihood to Recommend
You always want to minimize the import of lists that are not opt-in. It is ideal for completing and correcting inbound leads
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LeadFuze is great for B2B companies that need an all-in-one lead generation outreach program. This software allows even novices to curate targeted lists and run outreach programs at scale. It is well suited for small or large teams and both the marketing and sales team can benefit from the program. It is also a useful tool for HR, where you can curate lists of qualified candidates and reach out to them proactively.
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Pros
  • Update and correct data.
  • Integrate with your sales and marketing automation systems.
  • Help maintain updated records.
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  • LeadFuze is easy to use. Like any software it takes a little getting used to.....but the product works and it is providing leads to help grow our business.
  • Support is quick and helpful. I even had the owner on chat with me a few times. You are going to get stuck once in a while. The LeadFuze support team with get you out of trouble and back making money.
  • There are a lot of good leads available. And more are added on a regular basis. Can't ask for more than that.
  • Cost is reasonable, especially when compared to PPC.
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Cons
  • Sometimes missing records
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  • We were doing simple text emails that were coming out of sales peoples inboxes so this functionality wasn't totally needed on our end at the moment, but we imagine that we would have wanted to do more with customizing emails in general.
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Usability
No answers on this topic
LeadFuze is super easy to get going and start to work with. There are videos to walk you through it but all you have to do is fill out the form that tells the system what kind of leads you're looking for and you're good to go - it does the rest of the work for you!
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Support Rating
No answers on this topic
Very poor again. I booked 3 demonstrations with them, the first failed to support due to tech issues, the second one failed to arrive for the meeting, as did the third meeting arranged. I had difficulty trying to find anywhere to engage online with them, so the customer experience is very low down in my opinion.
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Alternatives Considered
We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
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Lead Fuze focuses on the data from LinkedIn users. It is much easier to set up a campaign in Lead Fuze and then connect it to automation. With LI Sales Navigator, you have to do more work and I'm not convinced that it provides the best data, though I can't prove that. LI Sales Navigator only lets you run one search at a time. With Lead Fuze, you can run as many as you want (I think)
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Return on Investment
  • More complete data
  • Healthy database
  • More informed business calls
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  • The amount of time I spend on prospecting for clients is so minimal that it barely registers on my calendar, and time is money.
  • I can offer the same lead generation efforts for my clients at a large profit margin, since I can have unlimited lead lists and automate the service for them as well... They feel my team is spending hours mining LinkedIn for laser-targeted leads, but we simply have it running in the background.
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ScreenShots

D&B Optimizer Screenshots

Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.

LeadFuze Screenshots

Screenshot of Search for new potential customers by industry, role, location, size, technologies used (or not used), Adwords budget, company news and signals, if a company is hiring for different roles, and more!Screenshot of Find ideal potential leads by industry, size, Adwords budget, latest news and signals, technologies currently used (or not used), if companies are hiring for certain roles, and more.Screenshot of Search entire market segments using personal criterial like their role, skills, education, time in role, and even estimated salary.Screenshot of Add a list of companies or domains you want to target, select your ideal role you're targeting and viola - you have a list of the ideal potential targets you're after.  You can look up individuals using just the first, last, and company fields and you can even find anyone that has ever worked for a company.Screenshot of Grab contact information and social profiles, as well as see additional information about the lead and the company they work for. You'll see all recent company news, job postings, technologies used, and more.Screenshot of Find additional employees at the company, and easily get their contact information as well.