TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Data.com (discontinued)

    Score6.9 out of 10
    N/ASalesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A

    D&B Optimizer

    Score7.7 out of 10
    N/AD&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.N/A
    Pricing
    Data.com (discontinued)D&B Optimizer
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Data.com (discontinued)D&B Optimizer
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Features
    Data.com (discontinued)D&B Optimizer
    Prospecting
    Comparison of Prospecting features of Data.com (discontinued) and D&B Optimizer
    Feature
    Data.com (discontinued)
    6.9
    25 Ratings
    11% below category average
    D&B Optimizer
    5.7
    2 Ratings
    30% below category average
    Advanced search6.523 Ratings3.52 Ratings
    Identification of new leads7.623 Ratings5.12 Ratings
    List quality7.424 Ratings5.12 Ratings
    List upload/download7.124 Ratings8.02 Ratings
    Ideal customer targeting6.422 Ratings4.42 Ratings
    Load time/data access6.425 Ratings8.02 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Data.com (discontinued) and D&B Optimizer
    Feature
    Data.com (discontinued)
    7.8
    24 Ratings
    0% above category average
    D&B Optimizer
    6.8
    2 Ratings
    13% below category average
    Contact information7.924 Ratings6.92 Ratings
    Company information7.424 Ratings6.22 Ratings
    Industry information8.018 Ratings7.12 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Data.com (discontinued) and D&B Optimizer
    Feature
    Data.com (discontinued)
    7.0
    25 Ratings
    6% below category average
    D&B Optimizer
    6.9
    2 Ratings
    7% below category average
    Lead qualification process8.917 Ratings6.01 Ratings
    Smart lists and recommendations6.713 Ratings6.02 Ratings
    Salesforce integration7.222 Ratings9.02 Ratings
    Company/business profiles7.422 Ratings4.32 Ratings
    Alerts and reminders6.114 Ratings00 Ratings
    Data hygiene5.623 Ratings8.82 Ratings
    Automatic data refresh7.114 Ratings6.22 Ratings
    Tags6.913 Ratings00 Ratings
    Filters and segmentation6.824 Ratings8.21 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Data.com (discontinued) and D&B Optimizer
    Feature
    Data.com (discontinued)
    7.6
    10 Ratings
    2% above category average
    D&B Optimizer
    7.3
    1 Ratings
    2% below category average
    Sales email templates7.36 Ratings00 Ratings
    Append emails to records7.910 Ratings7.31 Ratings
    Best Alternatives
    Data.com (discontinued)D&B Optimizer
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    UpLead
    Score9.6 out of 10
    UpLead
    Score9.6 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Data.com (discontinued)D&B Optimizer
    Likelihood to Recommend
    6.9
    (25 ratings)
    8.0
    (2 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Data.com (discontinued)D&B Optimizer
    Likelihood to Recommend
    Discontinued Products
    There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
    Incentivized
    Read full review
    Dun Bradstreet
    NetProspex is particularly well suited to help your organization keep up an accurate database. It helps to use the NetProspex tools at least once a quarter to help maintain accuracy. It also helps to fill in any incomplete records that could slow down your business process, and it eliminates barriers during the sales funnel.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
    • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
    • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
    Incentivized
    Read full review
    Dun Bradstreet
    • Update and correct data.
    • Integrate with your sales and marketing automation systems.
    • Help maintain updated records.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
    • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
    • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
    Incentivized
    Read full review
    Dun Bradstreet
    • Sometimes missing records
    Incentivized
    Read full review
    Usability
    Discontinued Products
    Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
    Incentivized
    Read full review
    Dun Bradstreet
    No answers on this topic
    Support Rating
    Discontinued Products
    Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
    Incentivized
    Read full review
    Dun Bradstreet
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
    Incentivized
    Read full review
    Dun Bradstreet
    We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • The positive impact is gaining more direct contact information for hiring managers.
    • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
    • Since it is a free resource, there are no real negative impacts.
    Incentivized
    Read full review
    Dun Bradstreet
    • We save time and money having sales people trying to complete and update records.
    Incentivized
    Read full review
    ScreenShots

    D&B Optimizer Screenshots

    Screenshot of Ensure your data is clean, complete and actionable before integrating into your CRM & Marketing Automation Platform (MAP) systems.Screenshot of Enrich and augment your data sets with specialized information to better target your customers and prospects.Screenshot of Connect clean and enriched data into your CRM or Marketing Automation Platform (MAP) systems for immediate activation.Screenshot of Once your target audiences are established, source new, high-quality companies and contacts for your online and offline activation.Screenshot of Search your CRM universe and the Dun & Bradstreet Data Cloud before creating a new account record, preventing record duplication.Screenshot of Ensure corporate relationships and hierarchies are reflected in your account records, allowing you to drive a robust ABM strategy.